When getting ideas into people’s heads, there’s plenty of tricks and techniques.
One way is to take a suggestion, and then follow it up with something that sounds like it’s a suggestion, but in reality is a truth. This “truth” is best states as a “truth” about the other person, so on the surface it sounds like it could be an “opinion,” but they’ll take is as “true” for them.
Let’s say the suggestion is to join a health club, and you’re selling memberships.
And through talking to them, and finding out their criteria, you find out that for them, losing weight means being more attractive.
Now, this is by no means a universal truth, but for this hypothetical situation, you’ve elicited this “truth” from them. Losing weight means being more attractive.
Your suggestion, is that by joining this health club, you’ll be able to lose weight.
Putting this together, you may say something like this:
“Now, I don’t know if this applies to you or not, but many people have found that joining this gym is the easiest way to lose weight, and losing weight means becoming more attractive, right?”
When you say, “right?” they’ll almost always agree, because the last thing they heard was that “truth” that you elicited from them earlier.
But since you put that in a sentence with what you wanted them to believe (joining your gym is the easiest way to lose weight) they’ll be also agreeing with that, on a subconscious level.
Now, obviously, this one sentence won’t likely be enough to make them sign up. But when you throw in a few of these, and other techniques, over the course of a twenty minute conversations, you can expect your conversions to go through the roof.