Wouldn’t it be nice to walk up to somebody, and tell them exactly what you wanted them to do, and have them do it right away?
Maybe if you’re a parent, and the thing you’re telling your kid to do is something they want to do anyway..
Other times, it’s not so easy.
Like if you’re selling something, for instance. You can’t really look at the customer and say:
“So, I think you should buy this. Why don’t you give me your credit card?”
Maybe after an effective sales presentation, and after you’ve test closed a few times and are almost certain they are going to buy.
Enter the quotes pattern.
This is when you quote somebody else saying something. Then while you are quoting somebody else, you can look your target in the eye and tell them what you wanted to tell them in the first place.
“This is our most popular model. In fact, just yesterday my neighbors came in. Cute couple. I was halfway through the demo and the husband looked right at the wife and said, “we don’t have much time. Just buy this now.” It was pretty amazing.”
If you’re of the Zig Zigler school (don’t sell the pots and pans unless you own the pots and pans) you can even quote yourself.
“This is a great product. I even own it myself. In fact, when I was thinking about getting it, I said to myself, “Dude, stop messing around and just get this now!””
Try this out, and have some fun!