Two Sides To Everything
There are two models to sales.
Kind of on two opposite extremes.
Both are useful under various situations.
First, there’s the numbers game model.
Where you spend all your time putting as many cold leads into your sales funnel as possible.
This has very little to do with the actual message.
This has very little to do with building any kind of relationship.
You have a pitch that’s about ten seconds long.
You rattle off your pitch and see if it works.
In Or Out?
If it doesn’t, move on.
This requires a thick skin.
But other than that, it’s pretty easy.
Actually pretty boring.
Suppose you got one sale per hour, and each sale was worth $50.
Fifty bucks an hour is pretty good.
And suppose each sale required 19 non-sales.
And each sale required you read or spit out the same memorized pitch.
Leave Me Alone!
Each of the 19 people would hang up, or cuss at you, or other wise be mean.
But one out of 20 would say, “Hey, sounds great, lemme get my credit card!”
Now take a look at this on a meta scale.
Each POTENTIAL sales person is a potential lead.
The company hires 100 people per week.
Sellers Are Leads
Gives them all very basic training, and the script.
Then sets them loose in a big room.
Whoever can’t hack it quits after a day or two.
Whoever can handle the rejection AND the boredom makes a few hundred bucks per day.
Minimum thought from the management.
Minimum thought for the sales team.
Funnels within funnels.
Everything Is Numbers
Every thing CAN be seen through this numbers game funnel system.
Some systems are accepted as numbers game.
Like sales and dating.
But then there’s the other side of the spectrum.
The persuasion spectrum.
Where you find out all your can about your client.
What they want, what they don’t want.
This is much harder to train.
This requires a lot of personal practice.
Even organizations that sell big ticket items like cars and houses tend to follow the numbers game when it comes to hiring.
Hire anybody with a pulse.
Those who can sell well, sell well.
Those who can’t, can’t.
Master Sellers Strategy
But consider somebody who sells very, very well.
The six and seven figure real estate people.
They are in no rush.
They talk to their clients a LONG time.
To figure out EVERYTHING they want.
In very emotionally compelling detail.
They don’t just ask them what they want.
They build an ideal, best case scenario in mind BASED on those things they want.
Dream Come True
So when they show them the product, the house or whatever, they see that THROUGH the frame of ideal, best case scenario.
This is very much a hypnotic process.
To take a basic need.
And build up a lot of emotional happiness to that basic need.
And then show them the product, with that basic need.
And that massively built up emotional happiness is connected TO the product.
But guess what?
Everybody’s Got Needs
You can also do this with people.
What will they attach all their built up desires to?
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.