The Most Powerful Persuasion Technique On Earth In order for anybody to do anything, we have to be convinced that doing the thing will make us better off than not doing the thing. This is true whether we are buying our first home or just getting up to get another beer out of the fridge. […]
Instinct Mismatch Theory
Understand, Manage and Leverage Your Ancient Instincts What does it mean to be human? Where does all our pain or pleasure come from? These questions are deep and philosophical. They are the stuff of religion and metaphysics and other esoteric arts. They can be endless and those discussing these ideas can go round and round […]