Weird Sandwich Shop I went to the sandwich shop a couple days ago. It’s a kind of a weird sandwich shop that has specifically decided only on a very narrow range of customers. They built their shop inside of a business park. This business park is filled up with these nondescript, tilt-up buildings. Most […]
Equilibrium Paradox
How Much Do You Need? Most of us have a curious belief about some big thing that we want. This can either be a thing, a certain amount of money, or even a long range goal. The belief that we hold about this is that once we get that “thing,” whatever it happens to be, […]
Paradox Of Frustration
Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]
Why People Cheat
Understanding Cheaters There are two ways to avoid being with a cheater who breaks your heart. One way is to simply hope for the best. This might work, depending on your living situation, environment and circumstances. But if this is your preferred method, and it doesn’t work, you risk having your heart broken. Worse, you […]
Instinct Mismatch Theory
Understand, Manage and Leverage Your Ancient Instincts What does it mean to be human? Where does all our pain or pleasure come from? These questions are deep and philosophical. They are the stuff of religion and metaphysics and other esoteric arts. They can be endless and those discussing these ideas can go round and round […]