College Job When I was in college I got this cool job at a donut shop. I’d never really thought about donuts before them, from an engineering standpoint. I worked late afternoons, early evenings, when you got to make all the donuts. You took processed flour, sugar and some coloring, mixed it […]
The History Erasure Paradox
Hindsight Bias One problem in modern society is hindsight bias. When you rewrite your past to better predict the future. A common metaphor is driving by looking in the rear-view mirror. A much deeper bias is our instinctive, cause-effect generator. This pops in many unexpected and troublesome places. Perplexing Randomness […]
Invisible Demons and Killers
Germs Are Deadly Before they discovered what germs were and how they operate, before they understood that we live in a world with invisible entities that can kill us, a lot of extra people died in surgery. Particularly horrible was when 1 in 4 women died during childbirth. It wasn’t uncommon back in […]
The Benefits Of Female Hypergamy
Getting A Bad Rap A lot of people, mostly men, have been talking about something called hypergamy lately. It’s a relatively modern term and generally refers to how women will rather have a more wealthy and powerful mate, all else equal. It’s often pointed out that a woman will always date up, […]
Imaginary Library Lady
Library Trip The other day I went to the library and got this really awesome book. It was fiction, about this witch who slowly transformed from a good witch into a bad witch. But in the end you find out she was really kind of a bad witch after all. But it was written […]
Split Test Adrenalin Rush
Increased Conversions One of the coolest things you can do in online marketing is a split test. If you have any kind of page that is getting any kind of traffic and conversions, you make a copy of it. Then you take the copy and make one small change. This is also called A-B testing, […]
Protecting Market Share
Small And Hungry It’s a common phenomenon for small companies with zero market share to take a ton of risk. Since they don’t have anything to lose, and everything to gain, this makes perfect sense. Then as they slowly claw some market share and customers away from other more established, existing companies, they shift slightly. […]
Brainless Society
Drug Ads on TV It’s a widely accepted fact that 70% of all television advertisements are paid for by the pharmaceutical companies but what’s unclear is why these ads are so uninteresting. If you watch ads from other consumer products like fast food or shoes or Doritos or Snickers, these ads will be very […]
Organic Dissipative Structures
Anthropomorphized Anthills There are two basic ways to look at an anthill. Because we humans tend to anthropomorphize things and we are so proud of our own individuality we see ants as individual entities. We don’t tend to see an anthill as one organic structure. It seems to be much more appropriate, according to […]
Multi Levels Of Rapport
The Most Powerful Skill Rapport is extremely powerful. The more rapport you have the less you need any other sales techniques. The problem with rapport is that it is very easy to forget. The reason it is so easy to forget is because everybody knows about it and it is so easy to learn. […]
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