Dumpster Love
Once when I was a kid, I found treasure.
I was reading the Sunday comics, and I came across a coupon.
For a free candy bar.
A mainstream, full sized candy bar.
No strings.
Since I was a kid, I had no idea why.
Only that I cut out the coupon, ran down to the store and verified that was free.
I paid with the coupon EXACTLY like I would have paid with money.
I gave her the paper, she gave me my candy bar, and everybody lived happily ever after.
But this wasn’t the treasure.
The treasure was in the huge newspaper dumpster outside of the supermarket.
Search For Sugar
Filled with Sunday papers.
And Sunday comics.
And unused coupons for free candy bars.
I immediately rode my bike to my friends house.
Within minutes, we were doing some serious dumpster diving.
Finding treasure.
Coupons for free candy bars.
Nobody needed to know.
Certainly not our parents.
All humans have this instinct.
To find anything that can give us MASSIVE benefit, for nearly zero costs.
For kids, dumpster diving in a dumpster that only has newspapers is fun by itself.
But to get free candy?
Doesn’t get much better.
The reason this kind of “treasure” discover feels so good is most everything costs something.
Normal Economics
Every single thing we want costs something.
Work, money, effort, risk.
To make matters even worse, whatever we want is also wanted by others.
That’s when you find some hidden treasure, the instinct is to NOT run around telling everybody about it.
Because treasure is very rare.
Getting things easy and safe is rare.
Especially valuable things.
You want a date with that cutie across the room?
So does everybody else.
You want that sweet corner office with the fat salary?
So does everybody else.
Never Ending Competition
You want a head turning body that will make everybody gush with lust?
So does everybody else.
Economics is called the dismal science because it destroys our belief in magic.
We all LOVE the idea of free stuff.
Of finding a slew of free candy bars.
But these instances are rare.
Every rare.
Most everything has costs.
Costs we’d rather not pay.
Which is why we are suckers for shortcuts.
Fake Treasure
Things that SOUND like treasure.
Minimal costs, but MASSIVE benefits.
Make money while you sleep.
The one weird trick that will get her begging for sex.
The one easy exercise that’ll give you a shredded body.
But, truth?
You really CAN get whatever you want.
So long as you are WILLING to pay the costs.
What are the costs?
Not nearly as high as you think.
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