Humans are very territorial.
This is the idea behind “Molon Labe.”
The inscription on the statue at Thermopylae.
The famous battle between the 300 Spartans and the “Immortal” Persian army.
The Persian general said lay down your weapons and we won’t kill you.
Leonidas, the Spartan king said the famous:
“Come and take,” which is Molon Labe in Greece.
This is a deep instinct.
Animals need food.
Food is generally around a certain territory.
Once any animal finds a territory that has food to keep them alive, they will defend that territory.
If they don’t somebody else moves in.
And that other group of animals will survive, and the non-territorial animal will go extinct.
This is why it’s not a good idea to punch a beehive or a wasp nest.
They are PROGRAMMED to protect their territory with their lives.
One way to look at the history of us warring humans is the never ending fight for territory.
Ancient leaders knew that if they took over their neighbors territory, that would mean more people they could extract taxes from.
Just live wolves expand their territory to get more rabbits to eat.
Free market competition is essentially a battle for territory.
Marketers even speak of owning real estate in their customers’ brains.
Like all of us have a certain amount of metaphorical “real estate” space in our brain for fast food.
Whoever “owns” that space gets our business.
One way we can describe territorial battles through frame battles.
Whoever gets to be in charge of the conversation.
Another way we can see territories as an experience.
A bunch of people are having an experience.
Maybe talking in a bar about some random thing.
Maybe a guy and a girl talking, sharing that experience.
Maybe a salesperson and a customer talking, sharing that experience.
Whose experience is it?
Whose territory is it?
The one who owns it.
The more “experiences” that you have where you feel full ownership, the more you’ll feel in control of your life.
The more experiences you have where you let others control them, the less you’ll feel in control of your life.
Most people have a “tell me what to do” mindset when it comes to shared experiences.
Others have more of a Molon Labe mindset.
That every experience is YOURS until somebody says otherwise.
Build this mindset, and you will be VERY attractive.
People are naturally attracted to confident people.
People are naturally attracted to strong leaders.
People are naturally attracted to strong frames.
Build one, and rule your world.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.
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