Marketing Genius
There is a cereal company that has come up with an ingenious marketing strategy.
It is a cereal targeted at kids, so they need to have some kind of gimmick.
A prize in the box, some kind of game or comic strip on the back.
They were slowly losing market share to their competitors, until they came up with a genius plan.
Each cereal piece was a jigsaw puzzle piece.
Treasure Hunt
But it only matched up with one other piece.
And each shape that was made up of two of this jigsaw puzzle pieces was different.
And on the back, they had pictures of kids, and their moms, who had become famous on social media for posting pictures of an entire box all put together.
Brilliant Stock Scam
There is a fantastic stock picking scam, or at least their used to be before the internet came along.
This was based on old school mail copywriting.
First they would buy a business oriented mailing list with 32,000 people.
They would separate this in half, two groups of 16,000.
Somebody’s Gonna Be Happy
To one half, they would say the SP500 would go up that week.
To the other half, they would say the SP500 would go down.
Then the one who got the right answer would be split in half again.
And they’d repeat the same process.
Half would be told it’d go up, the other half were told it’d go down.
After enough time, they have a list of 1000 people who had been told the correct prediction 5 times.
We’ll Show You Our Secret
This is when they’d hit them with the big pitch, their super powerful stock picking program.
There is this set of twins who are therapists.
They have a very, very interesting technique.
They are incredibly successful, fairly expensive, and have a long waiting list.
First, you sit down in front of the two of them.
Rapid Fire Questions
Then they take turns firing off questions about your life and what you want.
And just when you’re about to formulate an answer, the other one will fire off another question.
They do this until your brain is mush.
Until your complex neurological thought matrix structure has been turned into the equivalent of pancake batter.
Dual Induction Brain Blast
Then they move up on either side of you.
And they each tell a different story, one in one ear, one in another ear.
There has always been interest in the end of the world.
Ever since the dawn of time, people have loved predicting and reading about the end of the world.
Collapsing and Growing Stronger
On one hand, the world is still here.
We’ve been making steady progress since the Sumerians.
But every single society has collapsed.
And as every society collapses, they have some pretty similar symptoms of collapse.
Symptoms Of Death
A overly corrupt ruling class.
A large portion of the population that is consuming much more than they are producing.
A significantly debased or devalued monetary system, and the inevitable hyper inflation that comes with that.
An over use and near destruction of the natural resources, significantly limiting their acquisition.
All things that are evident today.
Popular Doom Porn
So today, just like all the previous societies that have collapsed, there is a significant amount of interest in end times ideas.
If you look back in ancient Rome, leading from the collapse around 400AD and leading into the middle ages, anybody connected to, or dependent on the government was in big trouble.
Yet at the same time, plenty of people, living as independently from the central Roman government as possible, were unaffected by the collapse and continued to produce, and even prosper.
Pancake What?
Once your brain had been sufficiently discombobulated, their two stories, equally confusing, would help you rebuild your brain after it had collapsed into a puddle of pancake batter.
And once your brain was rebuilt, it was stronger, better, faster than before.
Very much like Steve Austin.
Super Genius Money Making System
The product was a pitched as an advanced stock picking system developed by a renegade NASA scientist, and it cost $1000.
Which means if they only sold to 10% of the remaining list, that would be $100,000.
And if there were a 20% refund rate, they’d still get $80,000.
All for a pretty basic, nearly autopilot sales scam.
Of course, in order to see if this stock picking system worked or not, you would have to be fluent in partial differential equations, discrete mathematics, and advanced probability theory.
Which was very, very difficult before the invention of the internet and powerful enough home computers.
Turnkey Autopilot Scam
And if they could buy another mailing list of 32,000 people for say, $50,000, that would net them $30,000 they pulled off this very simple, very lucrative, very automatic stock picking scam.
The scam was that nobody ever ate the cereal.
The first time they might even buy it, not knowing what kind of cereal it was.
Then the kids would discover the puzzle component, and put all the pieces together on the table.
Then the mom would see the potential social media fame on the back, and help their kids.
Twice The Cereal Purchases
Of course, they wouldn’t let their kids eat the cereal, so they’d have to buy another box.
And since they changed the puzzle every week, they would sell twice as much cereal every week.
Which is another example that the best cons are the ones that trick the mark to participate in the con as eagerly as possible.
Using potential fame and glory as a typical hook.
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