Always Angles
Why do they call newspaper articles “stories?”
Because objective descriptions of events are pretty boring.
And news companies, TV, online, etc., are businesses.
Sure in some countries, they are funded by the state.
Which makes them propaganda.
Pure, blatant propaganda.
But so long as you need some kind of revenue, you need to make the random daily events sound interesting.
So you need to put some kind of “spin.”
This is very, very easy.
Even if nothing happened, you can essentially create stuff out of thin air.
Find some whack job professor.
Who started out as a normal professor of something like astronomy, but then kind wandered off into nutjob land.
He thinks that when the wind moves the leaves in the trees, it’s an example of invisible aliens controlling our reality.
So all you have to do is interview Professor Nutjob, and you’ve got a story.
You have a headline like:
Who’s Behind You?
Are Aliens All Around Us?
Then you have a kind of intro the covers basic movie ideas about secret aliens.
Then you introduce Professor Nutjob.
You make him sound legit by listing his academic achievements.
Then you talk about his nutjob aliens-among-us
theory.
And you only need a couple of lines for the intro.
“Professor Nutjob, publisher of the widely acclaimed research paper, believes aliens are already here. That…”
And away you go.
After the “that….” you can essentially go to town.
It’s presumed that all the stuff after the “that….” is still be attributed to Professor Nutjob.
At least that’s from a plausible deniability standpoint.
But in reality, they (the journalists) KNOW that people won’t really remember Professor Nutjob after a few paragraphs.
No Way!
They’ll just be reading about where and who and why that aliens really live here.
This is why they call them “stories” rather than “objective essays about what happened yesterday.”
Even half baked journalists can take any random event and spin it pretty much any way they want to.
This is a very, very powerful skill that EVERYBODY has.
But most people use it as a kind of weapon.
Strangely enough, a weapon against ourselves.
The wind blowing the leaves in the trees MEANS aliens are everywhere.
That politician who said that thing MEANS that he’s evil and should be put in prison.
I talked to that cute girl and she didn’t give me her phone number, and that MEANS that all women are selfish, evil vampires who ONLY like guys who are taller than ME.
I didn’t get that job and that MEANS that the world is against me and I’ll always be poor.
Run Your Brain
If sketchy journalists can turn a windy day into an alien occupation, what can YOU do with the things in your brain?
The answer, is, of course, whatever you want.
It is YOUR brain, after all.
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