Filter People
Humans have tons of biases.
These are generally thought to be bad.
Things that are somehow “wrong” with us.
But these were very useful.
These still are very useful.
One common “bias” is we tend to assume we have much more agency than we really do.
We tend to take credit for good things that happen to us.
And we tend to externalize when bad things happen to us.
Good things are because we are so awesome.
Bad things are because the world is messed up.
If you’re struggling, these kinds of biases can keep you stuck.
But if you are interested in leveraging these, you can.
One old school marketing “truism” is that you can sell anything to anybody if you validate their biases.
$1000 Purse
Take designer goods, or example.
People buy designer goods so they can flex.
So they can signal their upper class status.
But this is a kind of “unconscious” flex.
If designer goods were to market themselves blatantly like this, nobody would buy them.
For example, imagine a billboard with a picture of a expensive purse or something.
And imagine the billboard had something like this:
“Buy This Purse! Show Off Your High Status To All The Poor People!”
Nobody would buy it.
So instead, they let this “show off your high status” part be kind of assumed.
Instead, they’ll make some vague statement:
“Acme Purses – 100 years of quality!” or something.
This blends in perfectly with our desire to be high status.
ME ME ME
Few people would ever actively claim they want status, but everybody would respond to signals of high status.
This is kind of like what guys say about ladies.
Don’t pay attention to what she says, pay attention to what she does.
All humans are like this.
What we SAY we like or want is always much different than the things we actually RESPOND to.
This is pretty easy to leverage, once you understand how.
How to get people thinking and dreaming about things like high status or fame.
But they won’t act in terms of high status or fame.
They’ll act in terms of a rational story they’ll tell themselves.
A story they’ll believe and own.
Just like people who buy expensive designer type stuff wouldn’t really admit they main reason they buy them is for their “high status” signaling purposes.
This is particularly easy to leverage conversationally.
Covert Bias Leveraging
To lead them subconsciously toward ideas of fame and riches, etc.
But in a way where they’ll have a much more rational reason for doing what they are doing.
What YOU want them to do.
So they’ll NEVER have any kind of buyer’s remorse.
Learn More:
Get Anybody To Do Anything
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