One of the coolest things you can do in online marketing is a split test. If you have any kind of page that is getting any kind of traffic and conversions, you make a copy of it. Then you take the copy and make one small change. This is also called A-B testing, since now you have version A and version B.
Then you run this for a week or so, and see which version gets higher conversions. If the new version gets higher conversions, you keep it. If it doesn’t you get rid of it. If you keep doing this every couple of weeks, even if you only get an increase every other time, so long as you are consistent, you will consistently increase your conversions.
This is possible without knowing anything about marketing, or psychology, or anything.
One Two Thrill Punch
An interesting aspect of neurology plays out when people participate in thrill seeker type sports like skydiving or white water rafting. From a physiology and neurological standpoint, the athlete goes through a kind of one-two punch.
The first stage is the fear stage, which evokes the fight or flight response. Then when the push through the fear stage, the automatic response is a massive adrenalin rush. The first stage is when our sensory system notices the danger, and the second stage is the massive adrenalin rush.
Since they are accustomed to the adrenalin rush, and they know it’s just on the other side of their natural fear response, this is why they do these things. Skydivers, extreme mountain bikers, skiers and snowboarders all depend on this adrenalin response to have their fun.
Heavy TV Sets
An interesting thing happened, or was happening, back before they invented flat screen TV’s. TV manufacturers noticed that all else equal, customers would prefer to buy a heavier TV than a slightly lighter one.
So, they did what any profit oriented manufacturer would do. They started purposely making TV’s with slightly heavier components, knowing it would help to move more TVs.
It’s common to go to self development seminars, especially expensive ones with famous gurus, to have some kind of breakthrough. It’s believed or hoped that you’ll go to a seminar, finally break through your fears, and be able to achieve much more in life.
Breakthrough Seminar Experience
The way it happens is you get up on stage, and do something terrifying in front of others, and are met with powerful applause which represents massive amounts of positive social validation. This supports the idea that some powerful breakthrough has occurred. That you can get back to your life, be free from the fears that previously held you back, and start making mad money and having all kinds of sex.
But in reality, that’s not what usually happens. Especially when you consider the fear-adrenalin combination that thrill seekers experience over and over.
A common self-help statement that is generally believed is that if you do the thing you fear, the death of fear is certain. But that can’t be true. If that were true, then nobody would ever to skydiving more than once. Nobody would ever go rock climbing or mountain biking more than once.
The reason these athletes like doing those things over and over is because they get the same adrenalin rush, over and over. But that adrenalin rush only comes BECUASE the fear keeps happening, over and over.
What does that mean about these breakthrough experiences? What if it’s not anything different than sky diving? What if going to a five thousand dollar seminar, getting up on stage, and breaking a board over your head is just a one time adrenalin rush like skydiving or mountain biking?
Something like walking across hot coals is certainly an adrenalin worthy experience, but how does that help you walk across a bar to talk to an attractive person?
Facing False Fears?
Walking across hot coals is something that seems dangerous but really isn’t, so long as you keep moving. And when you consider that seminar attendees only are capable of walking across hot coals, something that seems dangerous but really isn’t, when they are surrounded by cheering people, how are they going to be able to walk across a crowded room to talk to an attractive person when there are no cheering people?
Some people spend tens of thousands of dollars following their favorite guru around, which is perfectly fine. If they are getting their money’s worth, that’s between the buyer and the seller.
When you think about buying a TV set only because it’s heavy it is kind of funny. It only seems heavy when you are thinking about paying for it. Once it’s in your house you won’t likely ever move it again. From a purely rational perspective, buying a TV would have more to do with sound and picture quality, rather than weight. But humans are far from rational.
Huge Upside Potential
The cool thing about split testing is if you have a large enough source of traffic, and a scalable enough product, you could conceivably get some very high conversions. And if the cost of traffic remains relatively stable, you could get a huge ROI if you keep at it enough.
If traffic costs a dollar per visit, and you were getting a five percent conversion, and each conversion was worth $35 dollars, that would mean for every hundred dollars you spend you got back $175. For every thousand bucks you spent, you’d get back $1750 dollars. If you could get a thousand bucks day in traffic, that means you could make $750 in passive income.
That’s pretty good for not having any idea why your conversions are so high!
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.