Here’s a quick test of your logical abilities – (full disclosure: 90% of psychology students AND yours true FAIL this “simple” logic test) This is called the Wason test, and was created by Dr. Wason in the 70’s. You see four cards laid out in front of you: a three, an eight, a brown card, […]
Skyrocket Congruence For Irresistible Persuasion
Congruence is one of the most important things to have when persuading, whether you’re trying to get your partner to go along with your movie choice or closing a multi-billion dollar deal. Yet congruence is hard to measure, though we know who’s got it and who doesn’t. People that are congruent are one hundred pure. […]
What Is Congruence?
The more congruent you are, the more effective you’ll be. The less congruent you are the more you’ll put out vibes, on an unconscious level, that will turn people off. But what is congruence? Basically it means that all “parts” of you are on the same page. Let’s say you walk into a dealership, thinking […]
Magnetic Congruence For Effortless Persuasion
Congruence is one of those vague things that sounds really good, is extremely powerful, but kind of hard to define. Kind of like the Supreme Court defined Pornography a few years ago: “I can’t describe it, but I know it when I see it.” It’s one the reasons that marketing on YouTube is so powerful, […]