The more congruent you are, the more effective you’ll be. The less congruent you are the more you’ll put out vibes, on an unconscious level, that will turn people off. But what is congruence? Basically it means that all “parts” of you are on the same page. Let’s say you walk into a dealership, thinking […]
Where Does NLP Come From?
Plenty of people think that politicians are “trained” in NLP and are using some kind of super secret wicked powerful manipulation to woo the voters. That’s how they get away with such ridiculous shenanigans that would quickly land you are I in the clink. But are they really using NLP? Yes, and no. See, NLP […]
Second Conditional Magic
Most people don’t like to be told what to do. And whenever you come up with an idea, a product to sell, or a suggested action, most people will have objections. Often times, people will object just because they like to feel like they’re part of the decision making process. For example, your partner might […]
How To Quote Yourself
Often times when selling something to somebody, or persuading somebody to do something, you’d like to just come out and say, “Do this!” However, most of us know that if we tried that, people would say, “Uh, no.” Then we’d be done, as there wouldn’t be anything we could do. The reason is that nobody […]
Maximize Your RAM
Some fairly recent studies have shown that much of what we perceive as reality “out there” is really reconstructed from our memories “in here.” What? Fully forty percent of what we think we’re perceiving is actually constructed from our memory banks. Why? Speed is the most important component when it comes to thinking. Long time […]
Lead With Curiosity
What’s the purpose of language? For the longest time, scientists figured it was simply an advanced means of communication. Grunts evolved into sounds, sounds evolved into words, words evolved into a grammatical structure, and here we are. But recently, some linguists have questioned the “communication” or “transfer of information” theory of language. Some linguists have […]
Congruent Persuasion
Most folks hate salespeople. There’s nothing worse than walking onto a car lot, maybe interested in buying a car, and maybe not, only to be accosted by a salesperson who hasn’t sold anything that week and is desperate for a commission. On the other hand, we all have the experience of walking into some kind […]
Silver Linings
Most salespeople and persuaders live in fear of objections. They try and overpower their clients with tons of benefits, guarantees, and testimonials. They fear that if they even bring up a possible objection, so they can overcome it, this will kill their sales efforts. There are many reasons for this tendency. One is that our […]
Cause and Effect
The human brain is wired to see cause and effect relationships, even where none exist. Evolutionary biologists believe this is to save thinking time. Studies have also shown that infants tend to perceive cause and effect relationships where none exist. You can leverage this when persuading people. How? Take whatever they are doing or experiencing […]
Are You A Lone Wolf?
Some people like to make decisions on their own. Others tend to follow the group. Both have their benefits, and both have their drawbacks. Some of the greatest minds in history have always gone against the crowd. But they were also considered lunatics by some of their contemporaries. On the other hand, sticking with the […]