Everybody’s got ’em, no matter if you’re trying to get your wife of fifty years to try out a new restaurant or trying to sell somebody you just met a fifty thousand dollar car. On top of that, nobody likes to be told what to do. So when they voice their objection, and you try […]
The Time Travel Close
A great way to persuade somebody to do something is to get them imagining all the benefits from taking your suggestion. Say you’re selling some kind of widget. On the one hand, you could memorize a whole list of features and benefits, and rattle them off and hopefully hit enough hot buttons to get a […]
Pain or Pleasure?
One thing that’s essential when selling anything to anybody, or persuading anybody to do anything, is understanding what’s important to them. Sure, if you walk up to every single person on the street and try to sell them a slicer dicer, you might get one or two sales out of a hundred. But you’ll also […]
I Don’t Know If You’re Ready…
Here’s a great way to “test close” your client. Most people, when it comes time to “close,” meaning asking for the sale, asking for the number, or asking for the date, get nervous. Because one simple “no thank you,” can destroy their efforts. However, here’s a quick way to “test close” and see how “ready” […]
How To Assume The Close With Persuasive Language
One “closing” technique is to assume the close. Whatever you’re trying to persuade somebody to do, speak of it as a foregone conclusion. To make it even more compelling, take the foregone conclusion, of them doing what you want, and attach it to something that they want. In order to know what they want, you’ve […]
Frame Control
Why did the followers of Jim Jones willingly drink poison? Why do those crazy cult leaders have sex with all their willing female members? How is it possible that politicians (from all countries and all ages) stand in front of crowds of intelligent people, and tell bold faced lie after bold faced lie, only to […]
Strong Intentions Will Take You Far
In NLP, there’s this idea that you need to choose an intention before beginning a communication. That way, you can achieve your outcome a lot easier. Say, for example, you see a cute girl, and you go and talk to her. If you don’t have a clear intention, you’ll get halfway through the conversation, and […]
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