Long Form Sales Letters
The best form of copywriting, when it comes to long form sales letters is the story format.
Especially if these stories contain relatable characters that you can identify with, so when you get to the end of this, you’ll go right along with the main character as they take action.
The most common story format, both in movies, popular fiction, and the best long form sales letters that compel you to take action are told in the hero’s journey structure.
This is pretty easy to see from a natural selection, evolutionary based mental experiment approach.
If you can imagine a thousand random tribes of humans wandering the Earth thousands and thousands of generations ago.
You can imagine teach tribe would come up with a completely random story, with random characters and a random plot structure.
But only these really good stories would be remembered and re-told.
Telling and Re-Telling
The ones that were filtered through the telling, the remembering and the re-telling, from generation to generation are the ones we are left with.
These ideas, these hallucinations, that co-evolved with our brains.
The human mind, the driver of human instincts, a biological entity, evolving right along side of a collection of hallucinations.
Kind of like bees and flowers evolving next to each other.
Euclid Was A Genius
The idea of geometry is both common, anxiety evoking, and completely wonderful and mysterious all at the same time.
It’s something most people study in school, not really understand this, so this can cause anxiety.
But this is also a very powerful, very discrete hallucination.
Euclid wrote the first book on Geometry way back in 300 BC or so.
A completely hallucinated collection of ideas, that only required two dimensions.
But a collection of hallucinations that you could look inside of, and do a bunch of proofs, and use those proofs to verify that these hallucinations were absolutely true.
There is this guy who owns a cologne and perfume shop.
He was approached by this really attractive woman who said she was a sales rep for an advanced music company.
Advanced AI Advertising
She said she would install this advanced system in his shop, for free, if he would allow her to collect data.
Kind of like a beta test.
She said that it would help him increase sales, and so he agreed.
Later she came with a few of her colleagues, strangely all of them as attractive as her, to set up and explain this system.
She said that it would work best in the cologne and perfume store since smells have a profound effect on neurology.
Sexy Smells – Sexy Memories
Smells can help you remember things from a long, long time ago.
And since people shopping there are specifically trying to be more attractive to generate feelings of emotional and sexual intimacy, all of this would combine together in a very powerful way.
She said they would hook up high resolution cameras, that would read facial expressions and body language.
The music would be a slow evolving chord progression, created by advanced AI algorithms, specifically to increase buying temperature.
She said people would come here, with the intention of trying to achieve sexual and emotional intimacy.
They would imagine that, they would imagine having sex as they listened to these sounds.
These sounds would be calibrated to your memories.
So them more you listened to these ideas, the more you would start to imagine the best case sexual encounter.
The more you would remember your fondest memories of sexual and emotional intimacy.
This would make it seem completely natural to buy something.
Because these sounds are already causing you to remember those special feelings, making the decision to buy something would be even stronger.
All of this would create a deep and powerful subconscious connection.
Between sexual happiness and deciding to buy something.
Between emotional satisfaction and deciding to buy something.
To any memory of when you would fall in love, and the decision to buy something.
He told me sales went up quite a bit after they installed this system.
Honest Abe Knew Triangles
Even Abraham Lincoln studied Euclidian Geometry, even thought technically it can’t exist.
The idea that some guy over two thousand years ago, can come up with a hallucination, write it all down, complete with proofs.
And then people can re-discover this hallucination a thousand years later, read this, understand this, and then use this, is incredible.
Post Hypnotic Heroes
Some say the hero’s journey is a very powerful form of post hypnotic suggestion.
To give young hunters the courage to kill large animals.
To give them imaginary role models to carry with them when they go on their long, necessarily solitary journeys through life.
The stories co-evolved with humans to help us remember this.
Install Massive Confidence
To use this idea to develop massive confidence.
So you can use these ideas to utterly destroy the villains you face in life.
And when presented as a sales page, the villain, of course, is any internal objection you have to making a decision to buy something.
Which is why the very best sales pages end with a feeling of victory.
Victory In The End
When you associate buying something with killing the most evil villain of all time.
When you look at yourself and you say:
Yes, you should buy something.
Because you are the hero, the one others look up to, you should buy something.
You Are The Hero
Because you are the hero, you are the one all the girls want to have sex with, because you are the one they want, you should buy something.
It feels right to buy something.
It feels natural to buy something.
All those girls who are dreaming of you, right now, are hoping you will make the decision to buy something.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.