Day At The Library The other day I had a few hours to kill so I wandered down to my local library. I grabbed a random book off the shelf and sat next to the window, which had a nice view of a small lake and some ducks. The book turned out to […]
Co-Evolving Hallucinations
Long Form Sales Letters The best form of copywriting, when it comes to long form sales letters is the story format. Especially if these stories contain relatable characters that you can identify with, so when you get to the end of this, you’ll go right along with the main character as they take action. […]
Eventual Fight Against Evil
Hero’s Journey Origins The hero’s journey is a very common structure that has been found in mythological stories around the world. It’s believed that the hero’s journey structure was a precursor to modern religions. Modern religions can be seen as metaphysical or mythical guidelines or moral codes on how to live an thrive […]
The Hallucinated Dinner Party
Library Expansion I’ve noticed a new thing they are having down at my local library. They’ve been putting up notices for these day trips. They are put on by the city, and I don’t think they library itself is involved in organizing these trips. I think the library is just a convenient […]
Hierarchical Brain Structures
Big History If you study big history, you’ll see plenty of similarities between all major civilizations. Doesn’t matter where or when they are, they all share many similarities. For example, you’ll find pyramids in plenty of cultures. Egyptian, Meso-American and ancient Greece. Another common trait is how they modified the environment to […]
Infinite Nests of Treasure
Free Sales Seminar I went to an interesting seminar a few years ago. It was free, and it had a whole bunch of speakers. Each speaker would present for an hour or two, and each person would try and upsell some kind of home study course. One guy started talking, and he used […]
Global Hive Mind
Universal People There is a guy named Brown who is an anthropologist. He wanted to study people from all over the world to see if he could come up with something called Universal People. A set of characteristics that every single human on earth shares regardless of how advanced or how primitive their technology […]
Eternal Battles And Your Soul
Protestant Reformation One of the biggest challenges that came to the Catholic Church came in the Middle Ages with the Protestant Reformation. This represented a huge market share challenge to the Catholic Church because up until that point the Catholic Church was the most powerful entity in Europe. They had a lot of power […]
Interdependent Co-Evolved Instincts
Cute Babies I read a recent article in a science magazine that suggested that the instinct to pick up and protect a cute baby is an evolutionarily beneficial instinct. If you can imagine two different tribes of people, one tribe that had the protect the cute baby instinct and another try that had the […]
Old Vs. New Learning Styles
Junior High School When I shifted from elementary school to junior high school it was a particularly chaotic time, maybe a little bit traumatic from an emotional standpoint. In elementary school, I could walk to school. It was about two minutes. I walked to school with my friends. I knew a bunch of people […]