Public Speaking Customer Acquisition
There’s this woman that frequently gives speeches at my Toastmasters about the benefits of yoga.
The reason she’s doing is because she just recently opened up her own yoga studio. One way to get customers if you happen to have a shop where you need physical customers to come in your shop is to go around town and give speeches anywhere that will let you give a speech about the benefits of your service.
She comes to Toastmasters to practice these types of speeches about speeches she’ll give around town about the benefits of yoga. She always invites us, the ToastMaster people, to come to her shop and have a trial session.
Essentially her business plan is to give a speech. To give as many speeches as you can wherever she can, and then give out a bunch of coupons for a free session and hopefully she’ll convert some of those free people into longtime clients.
Experimental Yoga Visit
I went to one of the sessions that she gave. I had always known how to stretch out when I was in high school I ran cross-country. Before every practice we would spend a lot of time stretching so I kind of know the basic sports stretches running stretches.
When the session happened she was calling out all these different pose names. I kind of had to look around and see what the pose was or figure out what I was doing and how I could do it. After the session a woman came up to me she seemed to notice that I was a beginner.
She seemed to want to try and convert me to the yoga religion. I guess a lot of people that go to yoga is much more than just kind of the health thing. Much more of a mental health like a spiritual health like a spiritual belief system for lots of people.
Not Just For Stretching
She started to tell me about all the benefits of yoga beyond stretching because she could see that I was just a regular guy in there doing stretches. She told me about this seminar she went to that was like a rebooting of your mind body system.
It was like a one-week long seminar. The way it worked was you would go in and for the first two days you would do all the specific poses and focus on these specific thoughts and listen to these specific sounds and it would the combination of all those things would make you completely forget who you are.
It would give you an absolute sense of amnesia. Because they knew this was going to happen the people to come to the seminar they had to prepare for this. In order to prepare for this they had to send themselves a message they had record a video message for themselves to watch once they had amnesia.
Consciously Installed Amnesia
Once they had amnesia they would watch a video of themselves telling themselves remember who they were. Then when they came back to where they were by doing a bunch of other poses and thoughts and sounds that would rebuild themselves essentially stronger than they were. They would rebuild themselves based on the messages they gave themselves when they had amnesia.
These are messages that they would plan beforehand and it took a lot of preparation. Tell all their friends back home there doing this in it was at this kind of retreat center the middle of the desert so the only people that could access this were people that were members. They wouldn’t be messed up while in their state of amnesia.
They would make these 20 minute long videos of themselves. Tell themselves that when you remember this in the future you’ll start to remember how easy it is to be confident. You can remember how easy it is to be socially outgoing.
Reprogram Your Future Self
You can remember what it’s like to start conversations with strangers and enjoy it. You can remember how easy it is to make money. You can remember how creative you are. You can remember how intelligent you are. You can remember all of those dreams that you’re in the process of making come true.
You can remember how enjoyable it is to go outside and meet new people. How enjoyable it is to start conversations with strangers. How enjoyable it is to express your true full self without any kind of fear. How enjoyable it is to be socially outgoing wherever you can because being socially outgoing is so easy and natural for you.
Then when they finally came back after the three days that would listen to themselves or they would watch themselves, listen themselves on videos. They would come back a lot stronger and a lot more resourceful and a lot more confident. They would just you know it would be a very very nice reboot of their kind of mind-body system.
Massive Confidence Boost
This is just one of the things this woman was telling me that you get if you start the study yoga. The the main reason I never went back was not because the actual process was not worthy.
It was that the the session itself lasted an hour. Before the session started everyone hung around for half an hour and talked and got ready. Then after the session was over people kind of hung around for half an hour and talked. The whole thing took two hours plus driving time there driving to the home. Since it was like a three-hour time block you have to block out every week and I wasn’t quite ready to do that.
One of the main reasons that going to Toastmasters is so cool that you meet people like this. People that go to Toastmasters are going there specifically to overcome social fears.
Kill Social Fears
They are going there specifically to become more outgoing and once you overcome your fear of public speaking, and you become more socially outgoing everything else will seem a lot easier by comparison.
When you go to Toastmasters you’re purposely hanging around people that are making a conscious choice to continuously go outside your comfort zone. When you hang around people that are making the conscious choice to go outside your comfort zone, you naturally pick up that behavior from them subconsciously.
You’ll soon start to be able to do that on your own and what you can do that on your own you have a much more enjoyable life.
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