Look Inside My Brain
I saw this TED talk a while ago about a lady who was a neurologist and then had a stroke.
And she explained in full detail what it was like, how her brain slowly more or less went offline.
And how even dialing the phone became something utterly confusing and unrecognizable.
Long Game Project
There was this research scientist who had been playing the game of battling for research grants, and he decided he’d had enough.
He wanted to write a book so interesting, so compelling, that he’d never have to worry about grant money ever again.
So he devised a very deep, multi-level self hypnosis, with a time delayed end point as well as a natural escape hatch.
He hypnotized himself to forget who he was, so he would become homeless for a full year.
He also hypnotized part of his consciousness to essentially passively soak up data for a year.
Haircutting Place
There’s this small barbershop downtown that is always packed.
But the only guy who works there takes about an hour to cut somebody’s hair.
I wanted to see what the deal was, so I went down there to check things out.
There were way more people hanging out there that could ever get their hair cut.
This Doesn’t Make Any Sense
But the barber was telling all these goofy stories that didn’t seem to have anything to do with one another.
But at the same time, I couldn’t help but be transfixed by these stories.
To wonder if maybe there wasn’t something deeper going on in these stories.
Part of me thought this guy telling these stories was just some weirdo who had some kind of malfunction in the brain.
Surely There Must Be Some Point
But another part of me kept hanging on, wondering if any of this was every going to make sense.
There was this waitress who worked in kind of small restaurant.
She started working there in college, where she learned a lot of marketing techniques.
Her major was marketing, and she had planned to work in a large marketing company.
Cialdini Opened Her Mind
But then she read Cialdini’s book and was completely mesmerized by the idea of using marketing techniques within regular conversations.
Especially since Cialdini gave a few examples of how waiters and waitresses used things like scarcity, commitment and consistency and social proof to increase their tips.
Then she started combing these ideas with hypnosis.
And she would tell these somewhat confusing stories to her customers.
Never Close The Loops
And she would always leave some kind of open loops, and start new loops every time she came back.
The average diner in her restaurant had a 43% chance of ordering dessert.
But her customers, the people she waited on, had an 87% chance of ordering desert.
The Tips Keep Coming
By the time she graduated, she was making more, just in tips, that any mid level executive at any of the marketing companies that had given her offers.
So she decided to keep at it, do some social experiments and master the art of covert hypnotic interpersonal marketing.
I never really figured out what any of this was about.
But the strangest thing started happening.
Take Your Problems To Sleep
Whenever I’m having a problem, I do what the guru’s recommend.
Which is to think about how to solve the problem as I fall asleep.
Before, this worked sometimes, but didn’t work sometimes.
But now, every time I do this, I dream I’m getting my hair cut by that barber and he’s telling me exactly what I need to do.
Which always works out perfectly.
Whoa! I Need A Haircut!
After the year was up, his time delayed hypnotic trigger fired and he came out of his trance.
He spent about six months downloading all the data from his brain.
Now he’s writing a book about homeless.
And the reasons people are homeless have nothing to do anything that anybody thinks it does.
He says this is going to shake the foundations of society to its very core.
Here’s Where My Brain Went Offline
She even pulled out a brain, a real human brain, on stage during her TED talk.
She wrote a book, and now is probably the only person who has the unique experience of understanding strokes.
Both from the outside in, as a brain scientist, and from the inside out, as a victim.
And as you’d kind of expect, things from the inside are much, much different than they are on the outside.
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