Bad Metaphors A nearly always incorrectly used metaphor in economics is something called, “pent up demand.” The way it’s used, is that longer somebody goes without buying things, the more things they’ll buy once they have the chance. But a more accurate way to describe this is delayed demand, rather than pent up […]
Emergent Soul Theory
Unconscious Influence Cialdini has long studied the forces of influence that exist outside of our conscious awareness. The most common is social proof, but this one is a bit tricky, since everybody knows what social proof is, and every tends to try to leverage social proof in their favor. But all of us […]