Too Good To Be True?
A lot of self help ideas are very, very easy to misunderstand.
Mainly because of the way they are distributed.
What’s this mean?
Suppose you are an entrepreneur.
And you decide to open a sandwich shop.
All you really know is that people like sandwiches.
So you get some investors and start selling a variety of sandwiches.
Let’s say you start off with ten different kinds.
And just like any kind of distribution, Pareto will show up.
The 80-20 rule.
Of your ten sandwiches, two of them will be sold 80% of the time.
And because you are an expert entrepreneur, this is FANTASTIC news.
Because now you have a much better idea of what the customers want.
So you focus on those top two sandwiches and maybe ditch that bottom three or four.
And based on the TOP selling sandwiches, you try some more sandwiches that are MORE like the top few.
And get more data.
And every time you get data, data that represents what kind of sandwiches people actually buy, you can INCREASE your profits.
The more you can produce things people will voluntarily pay for, the more money you’ll get.
Now, back to the idea of self help ideas.
If you are a publisher of self help books, what is going to DRIVE what goes into those books?
Sales Driven Ideas
The same exact thing.
You’ll look at the kinds of books people buy.
And sell more of those.
Now, the money question.
The one most self help fans DO NOT WANT to think about.
Is the self help publishing company concerned with what really WORKS?
Or what sells best?
No Nutritional Value?
Does the sandwich seller worry about the nutritional content of his sandwiches?
Booksellers and sandwich sellers are concerned with sales.
Self help books are filled with wonderful sounding ideas that make us and our brains FEEL good.
Sandwich sellers sell sandwiches that TASTE good, or make our mouths FEEL good.
It is up to the sandwich makers to keep us healthy?
Is it up to the book sellers to give us the correct data to help us live better lives?
The Mirror Test
Both are under OUR responsibility.
So here’s a very common self help idea that SOUNDS good.
It sounds good but what does it really mean?
Here’s the statement:
If you BELIEVE it you will ACHIEVE it.
This is true but only on a certain level.
If you believe something, and that DRIVES your actions, then it CAN be true.
Like every collection of experimental sandwiches the sandwich man made, they KNEW some would work and some wouldn’t.
But that BELIEF that they’d be successful is what DROVE them.
On the other hand, if you hide inside your room, only believing things, that won’t do squat.
Not Easy Not Impossible
Real world success requires a combination of beliefs, actions, strong intentions and an openness to the feedback system.
The system that keeps giving you valuable data.
Both of what TO do and what NOT to do.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.