The Light Bult Invention There’s this really cool story about Edison. He was trying to invent the lightbulb. The lightbulb is very simple concept and whoever could come up with that first would stand to make a lot of money. That’s why Edison was so interested in creating a product. If you could make […]
Paradox Of Frustration
Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]
The Myth Of Hard And Fast Rules
Approach within three seconds. Wait at least a day before calling, but don’t wait more than three. Never leave a voicemail. Only send one text per day. Never compliment her on her looks. These are just some of the “rules” you’ll hear in the seduction community, and on various forums and blogs. While rules are […]
Failure or Feedback?
One of the presuppositions, or basic beliefs, of NLP is that there is no failure, only feedback. Now, anytime somebody starts off a sentence with “there is…” or “there isn’t…” watch your back. After all, you could take any sentence that anybody says starting out with those two words and question them with “according to […]