PT Barnum PT Barnum famously said there is a sucker born every minute. But what’s commonly not said is a couple of very important corollaries to that statement. The first is that suckers are suckers because they are willing to believe something that is too good to be true. Now, why would […]
The Edison Metaphor
The Light Bult Invention There’s this really cool story about Edison. He was trying to invent the lightbulb. The lightbulb is very simple concept and whoever could come up with that first would stand to make a lot of money. That’s why Edison was so interested in creating a product. If you could make […]
The Necessity Of Risk
New Teaching Job I have a friend who just got this job at a high school. He’s a math teacher and when he went in for the interview he was a little bit nervous. There were so many other applicants applying for this job. It’s only a part-time job, but when he got the […]
Paradox Of Frustration
Embrace Your Anger Nobody likes frustration. We do everything we can to avoid frustration. Lots of advertisements are specifically allude that if we buy the product, our frustrations will be a thing of the past. In fact, one of the most common copywriting techniques is to pace the frustration of your target, expand it, and […]
Might Makes Right
Survival Of The Fittest Once upon a time there was no life on Earth. Then something happened (aliens, meteor, lightning, hand of God, etc.) and there was a life form. Maybe a bunch. But they were very simple. They needed to eat, or get some kind of energy from their environment. And for some weird […]
Trial and Error
Modeling Success Is Impossible One of the cornerstones of NLP is modeling. In fact, the entirety of NLP was created through modeling. The linguistic-persuasion aspect was modeled from the top therapists at the time. NLP if often referred to as the “study of excellence.” Which means they find people doing excellent things, copy them, and […]
How Do You Double Your Success Rate?
Most people aren’t aware of how many times successful business people go down in flames before finally achieving success. For every Zuckerberg that stumbles his way into billions, there’s scores of successful folks who failed again and again before they finally struck pay dirt. We’ve all heard the famous stories of Colonel Sanders, who failed […]
The Secret Of Consistent Success
There’s a myth out there that if you don’t learn something before you’re seven, you won’t likely ever learn it. To be sure, those that have started studying a foreign language later in life have a much harder time. When I was an English teacher, I found that those that had started studying English very […]
The Myth Of Hard And Fast Rules
Approach within three seconds. Wait at least a day before calling, but don’t wait more than three. Never leave a voicemail. Only send one text per day. Never compliment her on her looks. These are just some of the “rules” you’ll hear in the seduction community, and on various forums and blogs. While rules are […]
Failure or Feedback?
One of the presuppositions, or basic beliefs, of NLP is that there is no failure, only feedback. Now, anytime somebody starts off a sentence with “there is…” or “there isn’t…” watch your back. After all, you could take any sentence that anybody says starting out with those two words and question them with “according to […]