Most of us are creatures of habit. As much as we’d like to think we are all cutting edge creative thinkers, we really do the same stuff every day. The blogs we read, the TV shows we watch, the restaurants we go to, and the brand of shoes we buy is usually the same. Whenever […]
The Power of Incentives
Whenever people try and get other people to do things, we almost always rely on “shoulds.” She should call me back sooner. She shouldn’t reject me. She should lose weight. She should take better care of herself. Etc, etc, etc. The truth is that NOBODY really gives a rip what other people’s “shoulds” are. The […]
Metaphor Magic
Stories have long been used to convey wisdom, impart warnings, and entertain. They can also be powerfully persuasive. I used to work for this company, and every Wednesday morning we had these meetings. Like other meetings, they didn’t really contain any information that couldn’t have been sent out via memo. I got the suspicion that […]
The Trojan Horse Close
When getting ideas into people’s heads, there’s plenty of tricks and techniques. One way is to take a suggestion, and then follow it up with something that sounds like it’s a suggestion, but in reality is a truth. This “truth” is best states as a “truth” about the other person, so on the surface it […]
This May Not Be Relevant To You…
Whenever you’re persuading somebody, you’re going to have resistance. The only time you likely won’t is the early honeymoon phase of any relationship. Any other time, pretty much anything anybody says is going to be met with at least a little bit of resistance, spoken or not. We’re human after all, and we don’t like […]
The Power Of Consistency
When people tend to say something about themselves in public, they tend to act in accordance with that. This is one of the reasons why telling all your friends you’re quitting smoking or losing weight is a good way to make it happen. It’s also a reason why some jury trials last longer than others. […]
How To Become an Unstoppable Persuader
There are plenty of skills, language patterns and techniques that can help you become incredibly persuasive and influential in every area of life. However, as you may be aware, it’s one thing to read about them, or watch a video, and try them out in public, with unsuspecting people. After all, it’s easy to understand […]
How To Quote Yourself
Often times when selling something to somebody, or persuading somebody to do something, you’d like to just come out and say, “Do this!” However, most of us know that if we tried that, people would say, “Uh, no.” Then we’d be done, as there wouldn’t be anything we could do. The reason is that nobody […]
Lead With Curiosity
What’s the purpose of language? For the longest time, scientists figured it was simply an advanced means of communication. Grunts evolved into sounds, sounds evolved into words, words evolved into a grammatical structure, and here we are. But recently, some linguists have questioned the “communication” or “transfer of information” theory of language. Some linguists have […]
The Power Of Pacing
What’s the most magical word in the world? Yes. If you can get people saying “yes,” to anything you’re saying, it’s smooth sailing. No matter if you’re trying to get your girl to cook you dinner or get that client to sign that multi million dollar contract, you ain’t getting squat until “yes” is resonating […]
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