When getting ideas into people’s heads, there’s plenty of tricks and techniques. One way is to take a suggestion, and then follow it up with something that sounds like it’s a suggestion, but in reality is a truth. This “truth” is best states as a “truth” about the other person, so on the surface it […]
The Cold Reading Close
Everybody is above average. Well, not exactly, but if you talked to most people on the street, they would all say, or at least be keen to the idea that they are above average. There’s even been a few school districts in the U.S. that have expressed a public policy to create ALL students to […]
The Implied Close
When most salespeople start a conversation with a client, either face to face or through text, they start out with the intention of convincing the person overtly to buy the product. This is done generally by listing benefits, features, and creating positive emotions associated with the product, and amping to the max negative emotions associated […]
How Did You Do This Before?
Whenever overtly persuading somebody to do anything, there’s plenty of tricks you can use. Many of these tricks require a large degree of rapport as well as information about your client. The basic strategy is to create rapport, elicit their criteria, and then show them how their criteria can be found in the product you […]
Alternative Universe Close
Here’s another closing technique you can work into your conversations, persuasions, etc. You can use this when closing clients or getting your kids to clean up their rooms. First step is to figure out what you want them to do. Next is to come up with some objections they might come up with. Next is […]
The Time Travel Close
A great way to persuade somebody to do something is to get them imagining all the benefits from taking your suggestion. Say you’re selling some kind of widget. On the one hand, you could memorize a whole list of features and benefits, and rattle them off and hopefully hit enough hot buttons to get a […]
I Don’t Know If You’re Ready…
Here’s a great way to “test close” your client. Most people, when it comes time to “close,” meaning asking for the sale, asking for the number, or asking for the date, get nervous. Because one simple “no thank you,” can destroy their efforts. However, here’s a quick way to “test close” and see how “ready” […]
The Takeaway Close
Scarcity is a great way to increase buying desire. Covert hypnosis is a great way to leverage your client’s own thinking in your persuasive efforts. Combining these gives you a one-two punch. When most people think of using scarcity, they imagine it like an overtly stated element. Buy now before the price goes up. Limited […]
How To Assume The Close With Persuasive Language
One “closing” technique is to assume the close. Whatever you’re trying to persuade somebody to do, speak of it as a foregone conclusion. To make it even more compelling, take the foregone conclusion, of them doing what you want, and attach it to something that they want. In order to know what they want, you’ve […]