All humans are pre-programmed with an insatiable desire for more stuff. No matter how much stuff you’ve got, you’ll always want more. This is human nature, and it’s why we are the predominant species on Earth. While every other animal was content to eat, sleep and have sex, somehow humans ended up with a burning […]
What Is Social Proof?
Most people have heard the term “social proof,” and you certainly read about it online a lot. But what is it really? And more importantly, how does it work? Most everything that’s is our brains is there because it helped us survive before the invention of agriculture. Not only that, but these instincts are unconscious, […]
The Trojan Horse Close
When getting ideas into people’s heads, there’s plenty of tricks and techniques. One way is to take a suggestion, and then follow it up with something that sounds like it’s a suggestion, but in reality is a truth. This “truth” is best states as a “truth” about the other person, so on the surface it […]
Hypnotic Closing Tips
A person’s past is a clue to their future. Whenever humans do something, we always reference our past. Since we don’t like venturing into the unknown unless we have to, and we generally like to stick to the familiar, you can easily leverage this tool for massive persuasive success. Most people stick with the same […]
Congruent Persuasion
Most folks hate salespeople. There’s nothing worse than walking onto a car lot, maybe interested in buying a car, and maybe not, only to be accosted by a salesperson who hasn’t sold anything that week and is desperate for a commission. On the other hand, we all have the experience of walking into some kind […]
Silver Linings
Most salespeople and persuaders live in fear of objections. They try and overpower their clients with tons of benefits, guarantees, and testimonials. They fear that if they even bring up a possible objection, so they can overcome it, this will kill their sales efforts. There are many reasons for this tendency. One is that our […]
The Implied Close
When most salespeople start a conversation with a client, either face to face or through text, they start out with the intention of convincing the person overtly to buy the product. This is done generally by listing benefits, features, and creating positive emotions associated with the product, and amping to the max negative emotions associated […]
Imaginary Friends
Napoleon Hill, the famous author of “Think and Grow Rich,” was adamant about having a master mind group. The funny thing was, it didn’t have to be real people. In fact, he had a group of “imaginary friends” that he’d collected from history. He’d “meet” with them once a week, and discuss various aspects of […]
How Did You Do This Before?
Whenever overtly persuading somebody to do anything, there’s plenty of tricks you can use. Many of these tricks require a large degree of rapport as well as information about your client. The basic strategy is to create rapport, elicit their criteria, and then show them how their criteria can be found in the product you […]
Are You A Lone Wolf?
Some people like to make decisions on their own. Others tend to follow the group. Both have their benefits, and both have their drawbacks. Some of the greatest minds in history have always gone against the crowd. But they were also considered lunatics by some of their contemporaries. On the other hand, sticking with the […]