The Most Powerful Persuasion Technique On Earth In order for anybody to do anything, we have to be convinced that doing the thing will make us better off than not doing the thing. This is true whether we are buying our first home or just getting up to get another beer out of the fridge. […]
Hallucination
The Human Unique Selling Proposition What is our best feature, as humans? Many people like to talk about this, since we are pretty different from all the other animals. Some don’t even like to accept that we are animals, imagining that we are some special beings above the rest. Chimp DNA But there seems […]
Mental Grip
Easy Way To Increase Confidence and Decrease Anxiety There are plenty different ways to look at things. There are plenty of different ways to categorize things. For example, you could put everything in the world in two categories: Things that are edible and things that aren’t. Or you could walk into a supermarket and categorize […]
The Cialdini Trap
The Real Matrix Who is Cialdini, and why the heck is he trapping us? Cialdini did groundbreaking research and wrote a groundbreaking book (and subsequent books) outlining that things that influence us when we make decisions. Each one of these has been established through various testing and decades of marketing by advertisers. These are […]
The Myth Of History
What Really Happened? This will be a purposely confusing post. This won’t come to a specific point, rather we will be taking some common ideas and taking them apart to see just how flimsy they are. Looking at things from a different angle is very helpful, if only for the skill in doing so. You […]
Useful Models And Mindsets
What Are Models? Models are ways of looking at the world. We humans are hopelessly behind the curve when it comes to being able to handle and make sense of all the data that is hitting our senses at any given second. Some studies show that the difference between what we are consciously aware of […]
Easy and Effective Persuasion Techniques
Easy Ideas For Easier Persuasion How do you get somebody to do something? To understand that, we’ll need to understand the basic reasons we humans do anything. Of course, every single person is different, but on a structural level, we are all pretty similar. Otherwise blood transfusions and heart transplants would be impossible! Human […]
Seven Laws of Influence
Seven Triggers That Generate An Unconscious Impulse To Act Authority Law We are much more likely to believe anything, or follow any order when it comes from a figure of recognized authority Experimental Proof Milgram Experiment The vast majority of experimental subjects gave electric shocks (fake, but believed […]
How To Become More Persuasive Than Superbowl Ads
I love a good TV commercial. The best ones are entertaining, funny, and often times get more attention and social buzz than academy award winning movies. Plenty of people watch the Superbowl, for example, not because they like football, but because the commercials are pretty good. It’s widely known that an ad on Superbowl Sunday […]
- « Previous Page
- 1
- …
- 7
- 8
- 9
- 10
- 11
- …
- 18
- Next Page »