Godfather of Influence One important and critical insight of Dr. Cialdini is that we often are influenced by things outside of our conscious awareness. But then our ego driven conscious brains need to come up with a post event, logical sounding reason why we did what we just did. This is never the […]
Invisible Demons and Killers
Germs Are Deadly Before they discovered what germs were and how they operate, before they understood that we live in a world with invisible entities that can kill us, a lot of extra people died in surgery. Particularly horrible was when 1 in 4 women died during childbirth. It wasn’t uncommon back in […]