Split Test https://loopvids.s3.amazonaws.com/May23_Post.mp4 Natural selection is a very, very powerful tool. It doesn’t just work with evolution. It is also a fantastic marketing tool. The idea of a “split test” is central to natural selection. Advertisers have been using split tests for a long time. Split tests allow you to find […]
Install The Love Feedback Loop
Musical Invention https://loopvids.s3.amazonaws.com/May22_Post.mp4 “I Feel Fine” was a groundbreaking song by the Beatles. What was so special about this? A couple of very cool things. One is how innovate they (or their sound engineers) were way back then. This song was released in 1964. The specific technique on that song […]