Old Job Selling Cars
A long time ago I used to sell cars. It was the first sales job I’ve ever had. I learned quite a bit about persuasion and sales at this job. When I worked there you had to work there for at least a month to prove that you weren’t going to quit before they would send you to these sales seminars.
Most of these sales seminars were about how to sell cars. There’s a lot of technology, a lot of persuasion, a lot of techniques that you can use to sell cars. You can apply these to other areas. After you went through a few of these seminars and you demonstrated that you could apply these techniques consistently you had the opportunity to go to some advanced seminars.
One advanced seminar that I want to was very powerful. Most of the people there were not salespeople. They were there for their own reasons to learn powerful persuasion techniques. It turns out there’s a lot of areas in life that you can use to apply persuasion techniques. It seems that every single conversation you have with somebody is a perfect opportunity to apply persuasion techniques.
Deep Persuasion Seminars
The guy that taught the seminar was very interesting. Very entertaining. He had a way of telling the stories that didn’t seem to make much sense but at the end of telling a whole bunch of seemingly disconnected stories it would suddenly click together. When they clicked together you would have a whole bunch of new ideas that seem to suddenly pop into your mind it once.
One of the stories was about a PUA coach. A pickup artist that had invented this very powerful technique. It was so powerful and so effective that he charged $15,000 for a two weekend seminar and he only allowed a total of six students per seminar.
They weren’t really seminars, they were kind of half of the seminar and half a boot camp. The first seminar was a three-day kind of retreat at his house where he would teach them these very advanced techniques and in the second week and was the actual boot camp where they would go on the field.
Two Part Boot Camps
He explained that his boot camps were much much different than most other boot camps. He explained that most boot camps are actually very fake especially if you can charge one or $2000 per customer. If you have six customers each paying $1000, that’s $6000, which means you can probably hire 10 women and pay them $100 or $200 and plant them in various clubs.
So when you see these women you can pretend that you’re seducing a random stranger but in reality their preset marks that you can use to demonstrate your skills. It’s very much like a long con. He didn’t do that and to prove that he didn’t do that he would let his students choose the clubs they would go to he would let his students choose the women.
After he proved to them with his techniques you can seduce 80% of any random women that you see that’s when they would believe him. That’s when they would be the most open to learn these techniques. To be able to use these techniques because they wanted to be able to use these techniques because once they believe that you can seduce 80% of any random women you see by using these techniques your mind will be very open for new information.
Out Gunned By Psychology Prof
One week and was the last weekend that he did this. He got out seduced. The woman they chose for him to seduce was a psychology professor. She had been secretly studying him for a long time and when he went to approach her it was completely un-anticipated.
She had been secretly studying his techniques for a long time and she wanted to see if she could out seduce him so this was a very unexpected frame for him. They had kind of a seduction battle. She won, he fell in love with her they ended up getting married. She convinced him to quit his PUA business and get a regular job that leveraged his powerful persuasion techniques. She became a stay-at-home mom and had three kids.
There’re three problems you tend to run into when you start selling cars or if you were to decide to start selling cars. These are very very common to many other sales industries.
Lack Of Confidence
The first problem is you’re not confident enough to overcome the customer’s objections. The second major problem most salespeople have is they don’t really believe in their product they’re trying to sell. They don’t really believe it. This is the same type of problem many guys run into when they try to seduce women.
They don’t really believe in themselves. They don’t really have an idea that the woman they’re talking to is going to be better off in a relationship with them. So a lot of beginning salespeople a lot of beginning seducers they have these tricks. They’re trying to sell something whenever they’re trying to seduce somebody they believe they’re trying to use tricks to overcome the resistance.
Once you can actually believe in your product, it’s a lot easier. If you’re selling cars and you actually believe the customer will be better off with your car is a lot easier to sell the car. This is very similar to what Zig Ziglar said that if you’re going to sell pots and pans you should own the pots and pans.
Don’t Really Need The Pots and Pans
This isn’t quite necessary but it is necessary to truly believe in the product that you are selling, not just believe it superficially but believe it deeply. One of the interesting problem some people have is they believe in the product they get a strong amount of rapport but they get into rapport and they forget to lead.
There was one woman at my car dealership that had this problem all the time. The way the sales conversations usually played out was a salesperson would talk to a potential customer. It would be going very well then the customer would have an objection that the salesperson couldn’t overcome. They would go and talk to the manager and the manager would give them advice on how to overcome that particular objection and the salesperson would go back and talk to the customer.
This one woman would always get into very deep rapport with the customers. She would try to sell them the car. They would give her their objection as to why they couldn’t buy the car. She would believe them and she would go back to the manager and she would argue against the manager on behalf of the customers as to why they couldn’t buy the car.
Don’t Let Them Lead
Obviously she wasn’t a very good sales person. She believed very much of the quality of the car. She got into deep rapport with the customers, but as soon as she got into rapport she forgot that she was supposed to be the one leading.
If you have these three ingredients, if you believe in the product you’re selling, whether that’s a car or your own time, if you can get into deep rapport with customers or targets and you remember to lead then it can be very very easy to sell anything to anybody.
It can be very very easy to seduce a large number of men or women that you would like to seduce.
Mind Persuasion has plenty of books and courses to teach you how to speak hypnotically and persuasively.