The Guy In Charge Said So One of the go-to ways for most of us silly humans to figure out what’s what is to see what somebody in charge says. Study after study shows this. They put ten people in a room, and dump in an unexpected and complicated task. Time after time, people will […]
The Cialdini Trap
The Real Matrix Who is Cialdini, and why the heck is he trapping us? Cialdini did groundbreaking research and wrote a groundbreaking book (and subsequent books) outlining that things that influence us when we make decisions. Each one of these has been established through various testing and decades of marketing by advertisers. These are […]