Pain Removal https://loopvids.s3.amazonaws.com/2023/23Mar01_Post.mp3 There’s a very interesting psychological effect in sales letters. The general idea is to pace the pain of the customer, and then take away the pain with the product. There are many other strategies, but this is the most common. For whatever reason, the more accurately you pace their […]
Ancient Persuasion
Know Thyself https://loopvids.s3.amazonaws.com/2023/23Feb28_Post.mp3 Carl Jung famously said that unless you “make the unconscious conscious, it will run your life and you will call it fate.” What does this mean? It’s very easy for us humans to believe that many aspects of our life are out of our control. His theory that we […]
Top Secret Seduction
All Is Opinion https://loopvids.s3.amazonaws.com/2023/23Feb27_Post.mp3 Humans are hard wired to engage in “idea contests.” This is a holdover from our ancient past. Whoever had the best ideas to survive had the highest authority. Because they provided the most valuable stuff to the tribe. Safety, food, leadership, etc. They gave stuff, and […]
Leverage Their Ancient One
Easy Manipulation https://loopvids.s3.amazonaws.com/2023/23Feb26_Post.mp3 It’s been said that people will do anything for those who: “Encourage their dreams, justify their failures, allay their fears, confirm their suspicions and throw rocks at their enemies.” If you want to sell something to people, that will do it. If you want to persuade anybody, that will […]
Cult Leader Love
Factory Settings https://loopvids.s3.amazonaws.com/2023/23Jan17_Post.mp3 We all have the same basic fears. One collection comes from evolution. Sudden loud noises. Heights. Sketchy dark places like forests with little visibility. The people who were naturally afraid of these things tended to survive at a higher rate, thereby passing on those same genes. […]
Lead Their Desires
Is Vs. Ought https://loopvids.s3.amazonaws.com/2023/23Jan14_Post.mp3 The difference between description and prescription is kind of difficult to wrap your brain around. Conceptually, it’s pretty simple. But in real life, knowing the difference isn’t so easy. Science is pure descriptive. People look at the world, and describe what happens. They get more and […]
Deep Perception
Testing…Testing https://loopvids.s3.amazonaws.com/2023/23Jun10_Post.mp3 One interesting aspect of psychology is how to test things. Let’s say you’re a marketer. And you want to set up a study. The study will measure the best combination of cheese and snack crackers. So the participants come in and try all the combinations. Three flavors of […]
Love Rapport
Basic Rapport https://loopvids.s3.amazonaws.com/2023/23Jan05_Post.mp3 A long time ago I used to sell cars. The first thing they told us to create rapport. This is something everybody’s heard a kajillion times. So everybody thinks they know how to do it. There are many, many, levels of rapport Like talking to people about […]
Hero Desires
Love Generation https://loopvids.s3.amazonaws.com/2023/23Jan03_Post.mp3 Think about some of the things in life that you want. Your own unique, internal descriptions of the things we all want. For example, what is your ideal job? An ideal expression of your skills for a decent salary? How about your ideal house? Two story one […]
Easy Love Strategies
You Get Me https://loopvids.s3.amazonaws.com/2022/22Dec02_Post.mp3 One very common movie trope is when two people fall in love. And one of the characters, usually the lady, feels that the guy really “gets” her. This is a very special feeling. We have all been programmed to be a little bit gun shy when expressing ourselves. […]
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