Similar Thoughts https://loopvids.s3.amazonaws.com/Feb27_Post.mp4 One of the more under appreciated laws of persuasion is “commitment and consistency.” Most people know about the three big ones. Authority, social proof and scarcity. Most of the time, this is all you need. To create the monster persuasion combination of FOMO. Fear of missing out. […]
Beware The Rattlesnake In The Box
Two Persuasion Models There are two basic ways to persuade somebody. Inside out, or outside in. Most of us use the outside in approach. We’ve got a fantastic idea in our brain. And since that idea lives in our brains, we LOVE it. And since WE love it, we assume […]
Embedded Command Picnic Love
Passed Down Metaphor I heard a story once by an old school sales guy. He was telling me a story he was told when he started. And since this even happened, him telling me the story, about ten years ago, the original story, as far as I could tell, is from maybe the […]
Gorgeous Fruitcake Lady
All In The Editing I have this friend who spent a lot of time making this prank video. He went downtown, where there are a lot of shops. And in each shop, he bought a bottle of water. But each time, he paid for the water with a green piece of paper […]
Disgusting Cup Cakes
Look That Way There is a shoplifting gang that relies mainly on misdirection. They create a commotion over here, and then steal something over here. They only steal things they can later sell, either online or in a garage sale somewhere nearby. There’s this really rich guy who has an entirely fake […]
Oration Origin Story
Once Upon A Time I have this friend who started going to Toastmasters. He’s really, really, shy and really, really introverted. His boss wants to promote him but this would required he travel around and give speeches on behalf of his company. So he requires that in order to get the promotion, […]
White Dwarfs and Black Holes
Bored On The Boat There was this astrophysicists, born in India, and further educated in the United States. He got his undergraduate degree in India, and took a boat to Europe to start his graduate degree. On his way, on the boat, in between being an undergrad and a graduate student, he came […]
Lonely Monty Hall
What Is He Saying? I have this really weird friend that only speaks in structure language. He avoids content at all costs, and, surprisingly enough, it’s very compelling and soothing to listen to this person. Like all you want to do is blank your mind, when you listen to this person. All […]
Instinctive Sex Programming
Meandering Lecture I went to see this lecture recently by a psychologist. She was applying theories of evolutionary psychology to sales, to leverage our ancient social instincts to more easily make money. Her theory was that everything is, at its core, a kind of frame battle. And that by understanding the deep […]
Ancient Orbiters
Deep Instincts Always Win I saw a recent lecture by a famous psychologist. She was talking about the relationship between online dating and the massive dumpster fire the modern dating game has turned into. She said that, at its core, it’s all about false signals. Compared to a more organic system, where […]
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