Triangle Cult Pythagoras is credited with discovering the secrets of the right triangle, namely A^2+B^2=C^2, but this is not likely true. Not only was Pythagoras likely a fictional creation of the Pythagorean cult who worshipped numbers, but this same idea was discovered by plenty other ancient cultures. For example, long before the Greeks […]
Emergent Soul Theory
Unconscious Influence Cialdini has long studied the forces of influence that exist outside of our conscious awareness. The most common is social proof, but this one is a bit tricky, since everybody knows what social proof is, and every tends to try to leverage social proof in their favor. But all of us […]
Invisible Violin Player
Water Boy A few years ago some guy came by selling some water filters. He tried the puppy dog close, which is a pretty good closing technique, as it leverages commitment and consistency, as well as liking. But it does require you present your offer well, and you actually have a product that […]
Doppelganger Apocalypse
Artificial Scarcity A very common and old marketing strategy is to create and manage a level of artificial scarcity just enough to calibrate and maintain the desired purchasing level. For example, a company will be getting ready to release a new product, and advertise like crazy, building up massive demand. Then they purposely […]
Death Cycles
Dog Machine A friend of mine has this automatic dog machine. The dog drops the ball in the machine, the machine waits a random amount of time, and then spits the ball out with a random amount of force. The dog, after dropping the ball in, backs up, gets ready, and catches the […]
Mental Brain Illusions
What You See Isn’t Real There are a lot of cool optical illusions. They are, of course, based on mismatch between what you see, and what you think you are seeing. Our eyes and our visual cortex need to make a lot of assumptions about what we think we see, and up to […]
Hypnotic Stranger Parties
Door To Door Wizard I used to know this guy that was always looking for ways to make money. He only sometimes broke the law, but he was always skating the boundaries of moral and ethical norms. He loved to make money, but he absolutely hated to be part of any organization. […]
Reverse Engineered Cult
Free Seminar The other day I went to a free seminar at a local community center. Since it was free, I didn’t expect much. Usually at these things, they have some basic ideas in the first half, and then the second half is some kind of upsell. Only at this one, there […]
Monkeysphere Exclusion Principle
What’s Your Story? Everybody has an origin story. Individuals, organizations, characters, and societies. Every society that has ever popped up has had their own unique origin story. Of who created us, why we are here, and what we are supposed to do. Dunbar Number https://loopvids.s3.amazonaws.com/Feb12Loop.mp4 There’s a little known theory in […]
Hypnotizing Chickens
Super Genius Doctor There is this therapist that, when she first got her MD, she wanted to be the most successful therapist in the world. But she wanted to do so without ever having to prescribe any drugs to her patients. So she invented a very powerful form of deep hypnosis to solve […]
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