Continuous Improvement https://loopvids.s3.amazonaws.com/2023/23Feb11_Post.mp3 A split test is a very useful mental tool. Split testing is generally a marketing term. Say you’ve got a website selling shoes. And it’s converting at 3%. For every 100 visitors, you get three sales. But you’d like to increase the conversations. A very simple […]
Shiny Objects
Small Points https://loopvids.s3.amazonaws.com/2022/22Apr16_Post.mp4 Evolution is kind of like credit card debt. Or the flip side, slowly built wealth. Meaning only a small percent interest can make all the difference. Einstein allegedly said that compounded interest was the eighth wonder of the world. The second richest fictional person is the leader of […]
Monkey Money
Banana People https://loopvids.s3.amazonaws.com/2022/22Mar23_Post.mp4 Imagine a monkey. A proto human, if you like. And this monkey lives in banana jungle. This monkey, like all metaphorical or stereotypical monkeys, loves bananas. But bananas don’t just poof into existence because you want one. Monkeys need to put in some effort to find bananas. […]
Your Meta Instinct To Rule Them All
Split Test https://loopvids.s3.amazonaws.com/May23_Post.mp4 Natural selection is a very, very powerful tool. It doesn’t just work with evolution. It is also a fantastic marketing tool. The idea of a “split test” is central to natural selection. Advertisers have been using split tests for a long time. Split tests allow you to find […]
Trading Fear For Money
Horrible Horror Movie I saw this really messed up horror movie the other night. It was about this guy who was an insane killer, that pretty much lived inside of a hallucination. It started out with this guy jogging down some country road. And then a guy pulled up in a van, […]