Pain Removal https://loopvids.s3.amazonaws.com/2023/23Mar01_Post.mp3 There’s a very interesting psychological effect in sales letters. The general idea is to pace the pain of the customer, and then take away the pain with the product. There are many other strategies, but this is the most common. For whatever reason, the more accurately you pace their […]
Pleasure Balance
Max Distance https://loopvids.s3.amazonaws.com/2023/23Feb15_TT.mp3 Here’s a basic idea from geometry and physics. Think of this not in intuitive terms, but in mathematical terms. Suppose you’ve got a dude about to throw a baseball. The question is, at which angle will give him maximum distance? If he throws it straight up into the […]
Anti-Clown Frame
Deep Protection https://loopvids.s3.amazonaws.com/2023/23Jan15_Post.mp3 Imagine you have a friend. A potential romantic partner. You’ve been on a couple of dates and your slowly getting closer. You really like this person. You are starting to really care about this person. You feel good when they are happy. You feel bad when […]
Deep Perception
Testing…Testing https://loopvids.s3.amazonaws.com/2023/23Jun10_Post.mp3 One interesting aspect of psychology is how to test things. Let’s say you’re a marketer. And you want to set up a study. The study will measure the best combination of cheese and snack crackers. So the participants come in and try all the combinations. Three flavors of […]
Love Rapport
Basic Rapport https://loopvids.s3.amazonaws.com/2023/23Jan05_Post.mp3 A long time ago I used to sell cars. The first thing they told us to create rapport. This is something everybody’s heard a kajillion times. So everybody thinks they know how to do it. There are many, many, levels of rapport Like talking to people about […]
Hero Desires
Love Generation https://loopvids.s3.amazonaws.com/2023/23Jan03_Post.mp3 Think about some of the things in life that you want. Your own unique, internal descriptions of the things we all want. For example, what is your ideal job? An ideal expression of your skills for a decent salary? How about your ideal house? Two story one […]
They’ll Adore You
Inner or Outer? https://loopvids.s3.amazonaws.com/2023/Jan02_Post.mp3 One common debate among those who study “game” is the use of memorized patterns vs. natural game. Or the idea of inner game vs. outer game. Inner game is confidence, self esteem, etc. The things you can’t see. Whereas outer game is all the things you CAN […]
Dominate Conversations
Rehearsal https://loopvids.s3.amazonaws.com/2022/22Nov24_Post.mp3 There’s an interesting reason why people believe in conspiracy theories. And that is “man on the street” interviews seem much more articulate than how most people speak. For example, I remember way back shortly after 9-11. They interviewed a witness. Somebody who saw it happen. And the description […]
Feed Their Desires
More Than Words https://loopvids.s3.amazonaws.com/2022/22July30_Post.mp3 One of the biggest mistakes you can make socially is paying too much attention on the words of any conversation. Think of this from an advertising perspective. Most of our decisions are made emotionally. Advertisers and marketers have known this for a long time. If you want […]
Get A Million Dollars
Buy Low Sell High https://loopvids.s3.amazonaws.com/2022/22Apr30_Post.mp3 One of my favorite jokes is from a long, long time ago. Like way back in Junior High School. When I had an old school, record player. And one record I listened to over and over was a Steve Martin record. One which was said favorite […]