I love a good TV commercial. The best ones are entertaining, funny, and often times get more attention and social buzz than academy award winning movies. Plenty of people watch the Superbowl, for example, not because they like football, but because the commercials are pretty good. It’s widely known that an ad on Superbowl Sunday […]
The Three Elements Of Every Persuasion
Every persuasion follows the same basic outline, whether you’re asking for the time or selling a billion dollar aircraft carrier. And according to the latest linguistic research, every conversation is a persuasion. The whole purpose of communication is to persuade. When you stop somebody on the street for the time, you’re trying to persuade them […]
How To Be More Persuasive Than Politicians
Contrary to what most people believe, politicians are NOT experts in NLP. Now, most people think that simply because they’ve got so much persuasive power, they must have been trained in some kind of black magic arts of persuasion and influence, right? Not really. The thing about covert hypnosis and NLP is that it was […]
How To Push ALL Their Happy Buttons For Easy Persuasion
There’s a difference between specific criteria, and pre-programmed criteria. Understanding both is crucial to win-win persuasion, the kind where everybody gets what they want and feels better off after the transaction. Regardless of whether you’re selling million dollar homes or convincing your partner to watch Mad Men instead of America’s Got Talent, understand ALL criteria […]
The One Two Magnetic Punch To Covertly Persuade And Generate Personal Magnetism
One of the biggest killers of any kind of persuasion is ego. The desire to “be right” and be recognized for being right is a killer. It’s often been said that when people simply stop worrying about who’s going to get the credit, we can accomplish some pretty amazing things. However, this is not so […]
How To Become A Verbal Ninja
Everybody would LOVE to have some kind of secret “patterns” to magically use to persuade people. To be sure, there’s no shortage of alleged gurus selling “black market” techniques and “banned hypnosis” or whatever other marketing gimmick they’ve named it. In a sense, thought, any kind of persuasive language is like martial arts. Not that […]
How To Effectively Embrace Resistance For Effortless Persuasion
Few people are ever 100% congruent. Even we feel like we really, really want to do something, there’s always a small part of us that has a little bit of doubt. Of course, if we weren’t like that, our lives would be an unmitigated DISASTER, as we’d rush headlong into pretty much every single decision […]
Create A Wealth Of Training To Fall Back On
Plenty of people these days have “heard” of NLP. Some people have been “trained” in NLP as well. I’ve got some mixed feelings about this. Having been to a few trainings myself over the years, it’s always important to separate the marketing from the product. This goes with pretty much any product where you aren’t […]
No Persuasion Will Work Without This
There’s one secret ingredient in ALL communication, whether you’re closing a million dollar contract or simply stopping somebody on the street to ask for the time. Do this one thing, and everything will be a million times easier. Don’t do this one thing, and no matter how many advanced language patterns and subtle techniques of […]
Essential Skills Of The Modern Life
If you were to choose a few essential skills of life, what would they be? I mean real skills, not like imaginary super human skills like flying or shape shifting. Learning would be one skill. The ability to pick up and learn new information and skills, so in the ever changing economic landscape, you’d never […]
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