Overcoming objections is a beautiful thing. I don’t mean in others, I mean in yourself. Imagine the last time you bought something relatively expensive. At first, you weren’t sure. Part of you wanted it, while another part thought maybe it might not be such a good idea. Maybe you wrestled with it for a while. […]
The Various Faces And Mechanisms Of The Bait and Switch
The bait and switch is one of the oldest marketing cons in the book. But some of the most “effective” ways that it’s used is not what people expect. I used to work at this car dealership, long ago. On big holiday weekends, they’d put big, full color ad in the paper for a particular […]
One Powerful Combination For Unconscious Power and Influence
In Japan, McDonalds got busted a couple of years ago. They had some launch of a new burger or something. I don’t remember if it was a Japanese version of a traditional burger like a Big Mac or Quarter Pounder, or if it was altogether something different like a squid burger or something. Anyhow, they […]
The Shocking Inside Secrets Of Daily Manipulation
Once I had this girl that was breaking up with me. I foolishly thought I could talk her out of it. If you’ve ever wanted to “break up” with anybody, you know that a logical argument would never, ever convince you otherwise. Once you’ve decided you want to end it, not much will change your […]
How To Quickly Boost Your Authority And Increase Your Persuasive Skills
When you understand how the human mind REALLY works, you’ve got an incredible advantage. Not only over your own brain, but over the brains of others (if you want, lol). All of us have these triggers that motivate us to do things, and at the same time these blind spots that keep us from objectively […]
How To Quickly Boost Your Personal Magnetism and Charisma
The easiest way to sell anything to anybody is through their criteria. Take a look a couple of examples. Scenario one, you walk into a store, and the sales clerk comes up and overwhelms you with product information, benefits, and reason after reason why you’d better hurry up and buy now before the world explodes. […]
Paraphrasing Nightmares
I remember once I had this sales job. Based purely on commission, we had to go door to door and pitch our office products to businesses around town. Before we went out, we would gather as a group. We would usually head out in pairs of two or three. The morning meeting was a motivation […]
Fresh, HOT, Popcorn!
One of the funnest jobs I ever had was at a movie theater back when I was in high school. (like a bazillion years ago lol) The best part was interacting with all the customers. I got a chance to sell tickets, sell popcorn, and stand by the door and take tickets. Being able have […]
The Other Side of Assertiveness
Long time ago, I used to sell cars. It was actually pretty fun. Besides the bad rap that car salespeople get, when a customer gets what he or she wants, they’re like a little kid on Christmas. I remember this older couple that strolled onto the lot. They seemed like the “type” that could and […]
The Power of Pacing Objections
Getting people to do what you want is a tough job. It doesn’t matter if you’re getting your kids to clean their rooms, getting that number from that cute girl, or making that huge sale that will catapult your commissions into the stratosphere. Most of us love our freedom. I don’t mean in a “patriotic” […]
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