Insane Frame Building Sleight of Mouth (SOM) is a very powerful set of tools to overcome objections on a linguistic-logical level. However, they work for a lot of reasons besides the way people think they work. For example, let’s consider a very common price objection, which serves as a model in many books and courses […]
Excess Capacity
Too Much Brain? Imagine a small coffee shop, just getting by. They have their loyal customers and workers. The owner is a family man, and ekes out a middle class life. Then a bakery moves in next door. The bakery is a sudden hit. Because of the bakery, and the smells that drift into the […]
- « Previous Page
- 1
- …
- 52
- 53
- 54