Reunion Party I went to a reunion recently. It was a reunion with people that I hadn’t seen in a few decades and because I’m from the generation X, we grew up, we were raised in an environment with no Internet and no social media. Generation X people are a lot less likely to […]
Social Sleight of Mouth
Insane Frame Building Sleight of Mouth (SOM) is a very powerful set of tools to overcome objections on a linguistic-logical level. However, they work for a lot of reasons besides the way people think they work. For example, let’s consider a very common price objection, which serves as a model in many books and courses […]