Breakthrough https://loopvids.s3.amazonaws.com/Sept16_Post.mp4 Once upon a time, there was a Russian guy named Mendeleev. He’d been trying to figure out how the core elements of our reality were arranged. Until he was sitting at his desk, exhausted. Then, during a dream, the periodic table of the elements kind of “fell into place.” […]
What Kind Of Today Do You Want?
Dialing For Dollars https://loopvids.s3.amazonaws.com/Sept12_Post.mp4 There are two ways to sell things. Or two extremes. On one extreme, is the memorized sales pitch. An extreme case would be a memorized phone pitch. A pitch written out on a piece of paper you have taped in front of you. An auto dialer […]
Who’s Richer Than Scrooge McDuck?
Fictional Riches https://loopvids.s3.amazonaws.com/Sept09_Post.mp4 I read an interesting article a few weeks ago. It was in a business magazine. The article was about the ten richest fictional characters. The first was Scrooge McDuck. There’s plenty of photographic evidence of his riches. Mainly the one with him in a huge swimming pool […]
Escape Short Time Thinking
Switch Teams https://loopvids.s3.amazonaws.com/Sept08_Post.mp4 There are a few ways to sell things to people. One is to memorize a pitch. Practice that pitch. And spit it out to as many people as possible. So long as you make enough money during a 40 hour week, with whatever sales you get, you’re good. […]
Low Value Demanding Humans
Economic Love https://loopvids.s3.amazonaws.com/Sept07_Post.mp4 The law of supply and demand is a beautiful idea. It takes a little bit of time to understand it, beyond the common regurgitation of labels. “Oh yeah, right, supply and demand, basic economics 101.” It’s the implications of supply and demand that are beautiful. If something has […]
Checkmate Everybody
Pawn Sacrifice https://loopvids.s3.amazonaws.com/Sept06_Post.mp4 Plenty of movies use chess metaphors. To the extent they can use the chess metaphors that foreshadow the outcome of the movie, all the better. One in particular was “The Last Castle” with Robert Redford and James Gandolfini. Redford was the good guy. Gandolfini (the guy who played […]
Embedded Conversational Commands
Deep Tech https://loopvids.s3.amazonaws.com/Sept05_Post.mp4 If you’ve ever studied a foreign language, you now the recognition is much easier than production. Meaning you can understand words, and their meaning, much easier than you can produce those words. This is why there are a lot of believable characters that can understand each other in their native […]
Copy The Survivorship Winners
Replication https://loopvids.s3.amazonaws.com/Sept02_Post_1.mp4 The best communication is reverse engineered from naturals. Naturals of all kinds. Who win through survivorship bias. For example, one of the most powerful kinds of hypnosis was reverse engineered from Milton Erickson. And Erickson designed it himself, from pure trial and error. A lifetime of trial and […]
There’s No Place Like Home
Lost https://loopvids.s3.amazonaws.com/Aug30_Post.mp4 Once I went hiking with a buddy. A week long hike. Part of our plan was to cut across this mountain range. If we walked around the mountain range, it would have taken an extra six hours or so. But if we cut across, like our guidebook recommended was […]
Keep Them Spellbound
What? https://loopvids.s3.amazonaws.com/Aug27_Post.mp4 Human memory is an interesting thing. The weirdest things can trigger it. Smell is pretty strong. I remember one guy telling me when he knew the ghost of his grandmother was near. When he was a kid, she would make banana bread on Sundays. So it would be […]
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