Cult Sales https://loopvids.s3.amazonaws.com/2023/23Mar07_Post.mp3 I remember this goofy sales job I had a long, long time ago. We’d get together in the morning and everybody would get fired up. Then at the end of the day we’d get together and share what worked and what didn’t. But it had a very creepy, superficial […]
Slippery Brains
Avoid The Common https://loopvids.s3.amazonaws.com/2023/23Mar06_Post.mp3 There are two basic ways to persuade people. First, there is the outside-in approach. Where you tell people what they should do. This is the stereotypical sales person. Sometimes sleazy and pushy. Sometimes elegant with beautiful metaphors. But they all use a sales pitch. […]
Conversational Trance
Two Sides https://loopvids.s3.amazonaws.com/2022/22Nov25_Post.mp3 In the world of communication, there is content and there is structure. If you focus too much on the actual words, you’ll miss the structure. The structure of communication is what drives emotions. This is how people get into big trouble. They “think” things are going well and […]
Groucho Marx Seduction
Be Real https://loopvids.s3.amazonaws.com/2022/22Nov18_Post.mp3 Groucho Marx famously said that sincerity is the most important thing in the world. And if you can fake that, you’ve got it made. The reason A list actors get paid so much is they are believable. When they say their lines, we BELIEVE them. They are absolutely […]
Brain Bending Word Hacks
Squishy Meaning https://loopvids.s3.amazonaws.com/2022/22Nov09_Post.mp3 Reframing is very powerful linguistic tool. Basically it’s the art of saying, “This doesn’t mean this, this means that.” You can use these in sales, by taking objections and turning them into reasons to buy. You can use these in dating, in the early phases or the later, stable […]
Generate Automatic Authority
Not Spock https://loopvids.s3.amazonaws.com/2022/22Nov03_Post.mp3 We humans like to think we are rational, logical creatures. But we really aren’t. That’s not good or bad, that’s just the way it is. For example, in most U.S. Presidential elections, the taller dude wins. Or how about the famous Nixon-Kennedy debate? The first on TV. […]
The Ultimate Halo Effect
Following Orders https://loopvids.s3.amazonaws.com/2022/22Nov02_Post.mp3 Way back after WWII, they put all the Nazis on trial. “Why did you do that?” they asked. They more or less gave the same answer. “I was just following orders,” they said. Nobody believed them. So one guy, Milgram, set up an experiment. The guy […]
Why Words Are Dangerous
Life Imitates Art https://loopvids.s3.amazonaws.com/2022/22Oct08_Post.mp3 There’s a TV show I just started watching. Called “The Old Man” with Jeff Bridges. A pretty common theme. Ex trained assassin trying to live a normal life, but then “they” try and pull him back into the fray. But he told one story, and it was […]
Quiet Love Mind
Loud Brain https://loopvids.s3.amazonaws.com/2022/22Oct06_Post.mp3 Most people have nervous minds. Some, very, very nervous minds. Think of somebody who is the opposite. Movie characters are pretty good for this. One of the reasons we like stories so much is it gives us role models. Humans have been telling each other stories since […]
Deep Love Skills
Best Night Ever https://loopvids.s3.amazonaws.com/2022/22Sept28_Post.mp3 Imagine this scenario. You’re at a bar or pub with your friends. You notice somebody across the room. They look interesting. You’re feeling very confident. Maybe you just got a promotion, or maybe you just landed a huge client for your company, or maybe you got […]
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