Got Any Coagulant? Making tofu is not a naturally intuitive process. You need to soak the soybeans for a while to get soy milk. Then you’ve got to put some kind of coagulant in to make the soy milk curdle. Fourier Knows Best https://loopvids.s3.amazonaws.com/May19Loop.mp4 Heisenberg’s principle of uncertainty is hard to wrap […]
Social Proof Gone Mad
Unfounded Experiments Soon after the end of WWII, the CIA started doing social proof experiments. This was after they were first created, and had a huge budget and were simply doing as many experiments as they could. They started to artificially change fashion trends, speaking trends and buying trends, just to see how […]
Once Only Clothing
Cheap Traveler A friend of mine went on a trip to Thailand, and wanted to travel as cheaply as possible. He was going to backpack around, stay in hostels, etc. But he found an interesting way to save money, one he never would have predicted before the trip. Sleazy Profits https://loopvids.s3.amazonaws.com/May10Loop.mp4 Recently […]
Peripheral Resonance
No Look Pass Way back in the day, Magic Johnson was famous for his no look pass. He would toss the ball seemingly behind him, but then one of his teammates would show up at just the right time. If you looked carefully whenever he did this, you could see his eyes get […]
Energy Storage Strategies
Getting Ready For Winter The idea of squirrels collecting nuts for the winter is a structure than you can find everywhere. Inmates tend to hoard food in their cell, as it feels good to have a secret stash of energy if you ever need this. Preppers also store months of food in case […]
Structural Permutations
Pasta Machine I have a friend that just bought a pretty cool pasta machine. It comes without about 50 different attachments, so all you need to do is put dough in, and whatever pasta you want will come out the front. She said it’s cool to use, but really difficult to clean. […]
Hidden Disruptive Technologies
Excess Brain Power All modern problems can be resolved to what evolutionary psychologists call an instinct mismatch. That our mind body system was calibrated for a world much different than the one in which we live. A corollary to this idea is that we have a significant amount of excess brain capacity. […]
Doppelganger Apocalypse
Artificial Scarcity A very common and old marketing strategy is to create and manage a level of artificial scarcity just enough to calibrate and maintain the desired purchasing level. For example, a company will be getting ready to release a new product, and advertise like crazy, building up massive demand. Then they purposely […]
Parasitic Brainwashing
Mud Bowl I had a friend once, in junior high school, liked to play football, and was playing a game with some friends during the rain. He accidentally swallowed some mud, maybe thought he’d eaten some bugs or something, everybody, including him, thought it was pretty funny. Then a few weeks later he […]
Wood Shop Genius
Wooden Man I have a neighbor who has turned his hobby into a pretty interesting income stream. He creates this really intricate wood carvings that he sells to people. He’s got a massive online reputation, and he’s got a long list of customers waiting for his products, that takes him dozens of hours […]
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