Pace and Lead https://loopvids.s3.amazonaws.com/2023/23Mar13_Post.mp3 Robert Collier, super genius copywriter, once said, that if you want to change somebody’s thinking, you need to first enter the conversation already taking place in their mind. If you wanted to walk up to a group of strangers on the street and sell them some winter coats, you should […]
Qualify The World
Public Screaming https://loopvids.s3.amazonaws.com/2022/22Nov04_Post.mp3 A long time ago I went to Toastmasters. A pretty fun experience. One speech I gave was all about fear. How it clouds your thinking, makes you much more inefficient, etc. The club met in a big bookstore with a coffee shop. So in front of the […]
Use Your Words Well
Necessary Imaginations https://loopvids.s3.amazonaws.com/2022/22July13_Post.mp3 Imagine two tribes of humans way back in the day. The caveman days. Both told stories around the campfire every night. Stories filled with heroes and monsters. One tribe saw them as stories. Entertaining, yes, but still only stories. The characters weren’t really real. The […]
The Profitable Lost Art
Once And Future King https://loopvids.s3.amazonaws.com/2022/22July12_Post.mp3 Lately I’ve been studying the origin story of the King Arthur legend. It’s WAY more complicated than I could have imagined. A long, interactive process of telling and retelling stories. Both by English and French writers and poets. And along the way, all kinds of characters […]
Their Inner Hero
Clever Dude https://loopvids.s3.amazonaws.com/2022/22July11_Post.mp3 Bernays was an old school marketing genius. Maybe a bit on the evil side. To brainwash entire populations. He was a cousin of Freud. But if you can get past the evil genius part, and study only the genius, we can learn a few things. For example, […]
Words Into Income
Words To Money https://loopvids.s3.amazonaws.com/2022/22July10_Post.mp3 If you can use your words well, you can make a lot of money. In a lot of different ways. Of course, just because you use your words well doesn’t mean you’ll make a lot of money. Moby Dick, a famous American novel, failed miserably from a sales […]
Hack Yourself Wealthy
Wealthy Writer https://loopvids.s3.amazonaws.com/2022/22July08_Post.mp3 There are plenty of ways to make money. Trading time for income is the most common. People who work on assembly lines do this. Doctors do this. This can be an hourly exchange, or a monthly exchange, or a multi-year exchange. A scientist pitches an idea to […]
Write Yourself A Fortune
Ancient Word Power https://loopvids.s3.amazonaws.com/2022/22July07_Post.mp3 Words are very powerful. Or at least they can be. For most, words aren’t something to think about. We have a bunch of half baked ideas, and spit out a bunch of sounds. To the extent that others can understand our ideas, we’re pretty good. But […]
Rapport Based Hypnotic Rabbit Holes
Buy Now https://loopvids.s3.amazonaws.com/July13_Post.mp4 The best description of an effective sales letter is a slippery slope. The headline makes you want to read the sub headline. The sub headline makes you want to read the first sentence. Each sentence makes you want to read the next. When you read the headline, you […]
The Strongest Close Ever
Brass Tacks https://loopvids.s3.amazonaws.com/Jun29_Post.mp4 There are two extremes when it comes to selling things. On one side is extreme persuasion. This is very, very compelling. Even if you’ve never sold anything before, the idea of walking up to a stranger, and getting them to do anything is very, very compelling. Sales, seduction […]