Expensive Dolls https://loopvids.s3.amazonaws.com/Apr28_Post.mp4 Viral marketing has been around for a long time. Longer than the Internet. However, most of time, this happens accidentally. For example, there were a few dolls that became popular in the seventies. At first, this was just an unexpected and organic thing. They’d make a few […]
The Lesser Known Persuasion Technique
Similar Thoughts https://loopvids.s3.amazonaws.com/Feb27_Post.mp4 One of the more under appreciated laws of persuasion is “commitment and consistency.” Most people know about the three big ones. Authority, social proof and scarcity. Most of the time, this is all you need. To create the monster persuasion combination of FOMO. Fear of missing out. […]
Jesus FOMO and the Madness of Crowds
Irresistible FOMO One of the strongest psychological motivating factors to get humans moving is the fear of missing out. The idea that everybody is getting something good and because that good thing is so popular that the good thing is slowly disappearing that combination of effects will make us want to get that thing more […]
Fear Of Abandonment
Reunion Party I went to a reunion recently. It was a reunion with people that I hadn’t seen in a few decades and because I’m from the generation X, we grew up, we were raised in an environment with no Internet and no social media. Generation X people are a lot less likely to […]