TV Charisma https://loopvids.s3.amazonaws.com/Mar20_Post.mp4 Halt and Catch Fire is a pretty good TV show. It’s a four season show that covers the rise of the PC and the Internet. It’s a fictionalized version, but it’s pretty accurate. The competition for the first PC, then the first couple search engines, then the first browsers. […]
The Ambiguity Attraction Pattern
Own Your Answer https://loopvids.s3.amazonaws.com/Mar18_Post.mp4 We humans love ambiguity. We love the feeling that we can decide what things mean. We also love the feeling of figuring things out. Not necessarily to get an objectively “correct” answer. But to come up with answer we feel is the right answer, for us. […]
Reverse Rebound Effect
Secrets Of Attraction https://loopvids.s3.amazonaws.com/Mar17_Post.mp4 If you take a balloon you can rub it against something to create static electricity. You can do tricks like getting it to stick to a wall, making your hair stand up. Once my friends and I were hiking. We came to a campsite and as soon as […]
Become Everybody’s Fantasy
Two Sides To Everything https://loopvids.s3.amazonaws.com/Mar16_Post.mp4 There are two models to sales. Kind of on two opposite extremes. Both are useful under various situations. First, there’s the numbers game model. Where you spend all your time putting as many cold leads into your sales funnel as possible. This has very little […]
Moving Pictures Seductive Ideas
Terrifying Realism https://loopvids.s3.amazonaws.com/Feb28_Post.mp4 Way back in the day, when movies were first created, it must have been pretty impressive. One such movie had a train driving right at the audience. And people thought it was going to come out of the screen and crash into them. Silly, yes. But when new […]
Beware The Rattlesnake In The Box
Two Persuasion Models There are two basic ways to persuade somebody. Inside out, or outside in. Most of us use the outside in approach. We’ve got a fantastic idea in our brain. And since that idea lives in our brains, we LOVE it. And since WE love it, we assume […]
Embedded Command Picnic Love
Passed Down Metaphor I heard a story once by an old school sales guy. He was telling me a story he was told when he started. And since this even happened, him telling me the story, about ten years ago, the original story, as far as I could tell, is from maybe the […]
Evolving Conversations
Bar Fight Origin One night. At a bar. There were two friends. They started out. Having a friendly disagreement. About a mathematical strategy. Involving deltas and rates of change. The deeper metaphysical meaning. Of the derivative. Soon their disagreement devolved. Into deeper issues. Rubber […]
Time Travel Jewels
Spinning Man Once there was a miller. Who lived in the middle ages. And lived next to a river. That spun around his water wheel. He used the water wheel. To turn his mill. And grind wheat. Into flour. One day. He was out looking. […]
Several Paths To Riches
Carrier No More Once there was a mailman. He was very bored. And very lonely. His only friend. Was an old woman. On his postal route. He would stop and talk to her. For a few minutes every day. One day. She’s Gone https://loopvids.s3.amazonaws.com/Jan06_Loop.mp4 He went […]
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