Brain Power https://loopvids.s3.amazonaws.com/2022/22Aug21_Post.mp3 Chess players burn a lot of calories. It doesn’t look that way. They’re just sitting there, right? But gram for gram, our brain burns more calories than any other organ. Our brain is a very resource intensive organ. Chess players, if they don’t eat enough, lose a […]
Create Subconscious Halo Effects
Increasing Liking https://loopvids.s3.amazonaws.com/Jun09_Post.mp4 Most people believe we are logical. This is a comforting thought, but it’s not true. This isn’t bad, but it’s an aspect of human nature. There are many, many reasons we believe things that have nothing to do with logical. We believe ideas like we like food. […]
The Dale Carnegie Love Pattern
Subliminal Advertising https://loopvids.s3.amazonaws.com/May09_Post.mp4 Once, I went to a bar with a couple of friends As soon as I walked in, I noticed that there were Corona flags all over the place. (The beer, not the virus…) One of my friends studied the menu carefully. I could see the determination and seriousness […]
Generate Irresistible Scarcity Of You
No Soup For You https://loopvids.s3.amazonaws.com/May02_Post.mp4 One of the more famous characters from Seinfeld is the “Soup Nazi.” Dude has some seriously delicious soup. His soup was SO popular, he didn’t need to advertise. Tons of people came for his delicious soup ONLY because of word of mouth. And because he always […]
Why Experts Recommend This Hack
Somebody’s Lying https://loopvids.s3.amazonaws.com/Mar01_Post.mp4 After WWII ended, they put a bunch of Nazi’s on trial. And the most burning question they had, was why did you do all those horrendous things? And they all gave some unexpected answers. “I was just following orders.” It’s one thing to read history books about guys […]
Emergent Soul Theory
Unconscious Influence Cialdini has long studied the forces of influence that exist outside of our conscious awareness. The most common is social proof, but this one is a bit tricky, since everybody knows what social proof is, and every tends to try to leverage social proof in their favor. But all of us […]
Invisible Violin Player
Water Boy A few years ago some guy came by selling some water filters. He tried the puppy dog close, which is a pretty good closing technique, as it leverages commitment and consistency, as well as liking. But it does require you present your offer well, and you actually have a product that […]
Social Proof Frame Strength
Persuasion Experiments There have been a lot of cool experiments done to demonstrate the various triggers of influence that operate outside of our conscious awareness. In a social proof experiment, they had a guy stand on a corner, and stare up into an empty sky, but pretending that he was looking at something incredibly […]
Post Event Persuasion
Godfather of Influence One important and critical insight of Dr. Cialdini is that we often are influenced by things outside of our conscious awareness. But then our ego driven conscious brains need to come up with a post event, logical sounding reason why we did what we just did. This is never the […]
Rearview Brain Strategy
System At The Track A long time ago, long before the internet became popular, I bought this system that would allegedly teach you how to make easy money at the track. The sales letter, an old school, actual letter you’d get in the mail, made this sound like a fantastic system that would allow […]
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