Continuous Improvement https://loopvids.s3.amazonaws.com/2023/23Feb11_Post.mp3 A split test is a very useful mental tool. Split testing is generally a marketing term. Say you’ve got a website selling shoes. And it’s converting at 3%. For every 100 visitors, you get three sales. But you’d like to increase the conversations. A very simple […]
Reciprocal Love Generator
Cooperation https://loopvids.s3.amazonaws.com/2023/23Jan09_Post.mp3 Co-evolution is a pretty interesting concept. It is kind of hard to wrap your brain though. Particularly because we use metaphors to describe complex things. For example, consider bees and flowers. To famously co-evolving people. The bees get “free” food from the flowers. The flowers get a […]
Deliberate Love Generation
When It’s Easy https://loopvids.s3.amazonaws.com/2023/23Jan07_Post.mp3 Imagine this crazy kind of diet plan. You look in the mirror, and promise yourself you’ll get a six pack. But you don’t change your behavior. You just kind of hope for the best. Sure, when you’re feeling it, you exercise. But not every day. […]
Scientific Attraction
Monkey People https://loopvids.s3.amazonaws.com/2022/22Sept07_Post.mp3 Robin Dunbar is an anthropologist. He had a couple of interesting ideas. One is something called a Dunbar Number. The number of people we can keep track of in our brains. For humans, this is about 150. Meaning you have space in your brain to instantly recall […]
Leverage Human Nature
Similar Creatures https://loopvids.s3.amazonaws.com/2022/22July01_Post.mp3 Most everybody wants the same things. Most everybody fears the same things. We all must live under the same basic constraints. There are a few basic economic laws that we all must deal with. A couple are opportunity costs and diminishing returns. Opportunity costs are the things […]
Pole Vault To Success
Up And Over https://loopvids.s3.amazonaws.com/2022/22Apr20_Post.mp3 Napoleon Hill came up with the phrase “burning desire.” This sounds like a law of attraction, mumbo jumbo kind of thing. But it’s really a mechanical idea. I used to be a pole vaulter. Back in high school. I sucked at it, but it was fun. […]
No Custom Orders
No Pickles https://loopvids.s3.amazonaws.com/2022/22Mar21_Post.mp4 Way back when I was a kid, Burger King had a memorable jingle. “Hold the pickle hold the lettuce, special orders don’t upset us..” This was an advertising campaign to frame Burger King as a “different” kind of fast food restaurant. A “custom made” fast food restaurant. On […]
Escape Velocity Dreaming
Quick Switch https://loopvids.s3.amazonaws.com/2022/22Feb24_Post.mp4 I remember way back in the day. When I was living in the dorms. It was my second year in college. And me and a couple of buddies were going to some adult oriented places. Strip clubs, etc. And we took this one “new guy” with us. […]
Fishing For Love
Lakes Are Different https://loopvids.s3.amazonaws.com/2022/22Feb13_Post.mp4 I remember a fishing lesson I learned once. Way back in boy scouts. This was the first time I’d fish in a lake. Before, it had always been in the ocean. Either off a pier or one of this big party boats. Anyhow, the guy teaching […]
Get Anybody To Desire You
Inner Desire https://loopvids.s3.amazonaws.com/2022/22Feb07_Post.mp4 They say you can lead a horse to water but you can’t make him drink. A pretty common statement with a pretty easy meaning. A horse will only drink if he wants to. If he is thirsty. You can present a product to somebody, but you can’t make […]