Testing…Testing https://loopvids.s3.amazonaws.com/2023/23Jun10_Post.mp3 One interesting aspect of psychology is how to test things. Let’s say you’re a marketer. And you want to set up a study. The study will measure the best combination of cheese and snack crackers. So the participants come in and try all the combinations. Three flavors of […]
Love Rapport
Basic Rapport https://loopvids.s3.amazonaws.com/2023/23Jan05_Post.mp3 A long time ago I used to sell cars. The first thing they told us to create rapport. This is something everybody’s heard a kajillion times. So everybody thinks they know how to do it. There are many, many, levels of rapport Like talking to people about […]
Hero Desires
Love Generation https://loopvids.s3.amazonaws.com/2023/23Jan03_Post.mp3 Think about some of the things in life that you want. Your own unique, internal descriptions of the things we all want. For example, what is your ideal job? An ideal expression of your skills for a decent salary? How about your ideal house? Two story one […]
Easy Attraction Mindset
Back Scratchers https://loopvids.s3.amazonaws.com/2022/22Nov16_Post.mp3 One of the laws of persuasion is the law of reciprocity. It’s built in to our DNA. Even when used manipulatively, it still works. Like the Hare Krishna’s back in the day. They would give people a flower, and then ask for money. For some reason when […]
They’ll Worship You
Rebel Kids https://loopvids.s3.amazonaws.com/2022/22Nov07_Post.mp3 Once, way back in high school, my friend and I decided to rebel. To stand up and get ready to leave algebra class BEFORE the bell rang. This was a class where the teacher was pretty lazy. He’d teach for the first half, and then let us “self study” […]
The Ultimate Halo Effect
Following Orders https://loopvids.s3.amazonaws.com/2022/22Nov02_Post.mp3 Way back after WWII, they put all the Nazis on trial. “Why did you do that?” they asked. They more or less gave the same answer. “I was just following orders,” they said. Nobody believed them. So one guy, Milgram, set up an experiment. The guy […]
Ignore False Stories
Nobody Knows Why https://loopvids.s3.amazonaws.com/2022/22Nov01_Post.mp3 According To Dr. Cialdini, in his book, “Influence: Science and Practice,” whenever we choose to do something, it’s never a conscious decision. He’s more interested in marketing than psychology. Or for him, psychology is a means to the end of more effective marketing. Anyhow, this is the sequence […]
Express The Real You
Secret Penguin https://loopvids.s3.amazonaws.com/2022/22Oct29_Post.mp3 I recently read a quote from Colin Farrell about playing the Penguin in the latest Batman movie. He said he was worried at first. That all the makeup would be too constricting. But he said it was the opposite. That it was very, very freeing. Because it […]
Secret Society Lover
Frame Perception https://loopvids.s3.amazonaws.com/2022/22Oct21_Post.mp3 One powerful insight is how people judge us. People just us based on how we judge us. If we feel weak, people will perceive us as weak. Not because they, inside their own brain, have decided that. But because we have weak frames and we exhibit external behavior […]
Ditch Useless Shortcuts
Brain Power https://loopvids.s3.amazonaws.com/2022/22Aug21_Post.mp3 Chess players burn a lot of calories. It doesn’t look that way. They’re just sitting there, right? But gram for gram, our brain burns more calories than any other organ. Our brain is a very resource intensive organ. Chess players, if they don’t eat enough, lose a […]
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