Avoid The Common https://loopvids.s3.amazonaws.com/2023/23Mar06_Post.mp3 There are two basic ways to persuade people. First, there is the outside-in approach. Where you tell people what they should do. This is the stereotypical sales person. Sometimes sleazy and pushy. Sometimes elegant with beautiful metaphors. But they all use a sales pitch. […]
Undercover Mind Control
Pain Removal https://loopvids.s3.amazonaws.com/2023/23Mar01_Post.mp3 There’s a very interesting psychological effect in sales letters. The general idea is to pace the pain of the customer, and then take away the pain with the product. There are many other strategies, but this is the most common. For whatever reason, the more accurately you pace their […]
Chase Your Dreams
Continuous Improvement https://loopvids.s3.amazonaws.com/2023/23Feb11_Post.mp3 A split test is a very useful mental tool. Split testing is generally a marketing term. Say you’ve got a website selling shoes. And it’s converting at 3%. For every 100 visitors, you get three sales. But you’d like to increase the conversations. A very simple […]
Hero Desires
Love Generation https://loopvids.s3.amazonaws.com/2023/23Jan03_Post.mp3 Think about some of the things in life that you want. Your own unique, internal descriptions of the things we all want. For example, what is your ideal job? An ideal expression of your skills for a decent salary? How about your ideal house? Two story one […]
Half Life Motivation
Money Train https://loopvids.s3.amazonaws.com/2022/22Oct14_Post.mp3 If you can become a motivational speaker, even to a relatively small audience, you can make a ton of money. Why? A couple of reasons. One, motivational speakers tend to bring out our best selves. Our ideal selves. We feel really good in the presence of a […]
Their Inner Hero
Clever Dude https://loopvids.s3.amazonaws.com/2022/22July11_Post.mp3 Bernays was an old school marketing genius. Maybe a bit on the evil side. To brainwash entire populations. He was a cousin of Freud. But if you can get past the evil genius part, and study only the genius, we can learn a few things. For example, […]
Master Persuasion
Powerfully Chosen Words https://loopvids.s3.amazonaws.com/2022/22July09_Post.mp3 The right words in the right order can do wonderful things. Of course, this isn’t automatic or easy. Learning how to use words is almost a lost art. But it is still an art form. Or even scientific method. Advertising is thought to be an art […]
The Most Attractive Personality
Accurate Data https://loopvids.s3.amazonaws.com/Aug18_Post.mp4 Marketing studies are difficult. Even more difficult are studies into human physiology of any kind. A true, honest, study must be double blind. This is because we humans communicate a lot, even if we don’t want to. A doctor who KNOWS which are the real pills and which […]
Irresistible Love Frame
Hand Out Money https://loopvids.s3.amazonaws.com/May31_Post.mp4 Imagine if you worked for a huge marketing company. A marketing company that had access to tons of capital. And somebody decided they wanted to get some info. From the people on the street. And they wanted them to answer a few very simple questions. Do […]
Evergreen Persuasion and Seduction
Products and Markets https://loopvids.s3.amazonaws.com/May27_Post.mp4 In the world of markets, there are things called “evergreen” markets. Named after trees that are green all year round. These evergreen markets always have customers. And any product you create can always be sold to people in these markets. Other products are only sold around certain […]
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